All those factors that include on-page work come under first element such as making a website SEO friendly, adding titles, Meta tags, and description. The second element has broad meanings and tasks and they are associated with marketing and promotion as well. Doing article submission, one way link building, directory submission, forum posting and all other methods that are somewhere the part of internet marketing are considered as of-page SEO elements.
Search engine optimization is indispensable for any website or blog so that the website can attain the visibility on the internet and grab online visitors through external links and search engines. As long as you are working on the optimization of your website your website will show an improvement in the ranking, this is why SEO is a long term and slow process. It takes time though, the efforts are always rewarding. Establishing a new website is very easy but doing its promotion and marketing needs constant work and dedication.
If you are running a blog or website and have not good knowledge about search engine marketing and promotion you may outsource this job to a reliable company or an individual professional who is trained in this field. For getting maximum exposure on the internet you may sign up a monthly contract with a reputed SEO company that assures you desired results within your budget. When you start a new website there is a lot of work needs to be done, doing everything yourself results bad performance of the website, you should fix a budget and opt for a good service to achieve your business goals.