Why Should Malaysian Ecommerce Businesses Look to Expand into India?


One of the best online industries to get into at the moment is eCommerce, as it is constantly expanding with endless opportunities. The most successful companies in the sector have always started out in their local region. They’ve then cast out a wider net after they’ve established themselves.

The global eCommerce market was valued at more than $9 trillion in 2019, , and it is expected to grow at a CAGR of 14.7 per cent until 2027. That highlights how this is one of the best industries to be in. The incredible growth is because the industry is set to break into emerging fertile markets. India is one of these regions, and it makes sense for Malaysian companies to target users in the country.

India is Attracting Interest from International Companies

In 2010, there were only 92.57 million internet users in India, a country made up of more than 1.2 billion people at the time. That tiny fraction has increased a lot over the last decade, and there are now 932 million people that are connected to the online world in the vibrant nation. Projections suggest that by 2030, 1.3 billion people will be using the internet there, and this will represent almost all of the population. This indicates that the world wide web will start to penetrate even the most rural locations, giving the people who live in such places access to a whole wealth of products and services that they never had before.

It’s clear that massive companies in successful industries see India as the next frontier of internet business. All the sectors that have enjoyed success in the western world are taking off on the subcontinent now, and international brands are scrambling to market themselves to users there. This has been particularly apparent in the entertainment industry, where there are hundreds of sites already vying for customers.

In the gaming market, online casinos are hugely popular in India, with a vast number of Indians admitting to enjoying gambling games. The competition in this sector is already getting fierce, and this is highlighted by the number of sites trying to outdo one another with their bonuses. It’s great for players because they can simply search for the best casino bonuses and find lists of sites with their offers. These include live casino free bets, deposit matches, free spins, and other tantalising deals. There are some major global brands such as Betway and Dafabet listed, and it’s clear that they have adapted their offerings to suit Indian players. This is seen through the offers that have been listed in Indian rupees, along with the addition of games that are popular in the country such as Teen Patti.

How Can Malaysian Businesses Adapt Their Offerings to India?

Anyone who has set up an eCommerce company in Malaysia should already have an indication of what needs to be done to break into a growing market. After all, internet penetration is on the rise here as well, just as it is in India. For established companies, expansion should always be about tweaking existing systems for different audiences. There is no need for any drastic changes if the model is already successful in Malaysia.

The main thing that business owners need to do is try to understand the different customer base that exists in the various regions the business wants to operate in. There will be a lot of differences between the interests of people based in Malaysia and customers in India, but there may also be some similarities.

The way to find out what people in the growing market of the subcontinent want is through extensive market research. A lot of this needs to be done before you start setting up your pages for Indian customers. But a great deal of it can also happen once the site is live. Whenever people make purchases, you can collect information about their buying habits and start fine-tuning your services to align with what they are most interested in.

The key to success for eCommerce sites is to start off with a focused niche in a certain region before expanding elsewhere. For businesses that have already gained a lot of customers in Malaysia, the next place to branch into should be India, as internet use in the country is skyrocketing.

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