Let's talk about search engine optimization! Sounds fun right? About as fun as root canal. Well, thanks to a new club called Wild SEO (TM) search engine optimization is fun again.
The problem with search engine optimization (SEO) is if you have a website you need to optimize it, which is much easier said than done. There are dozens of products on the market that help you get to the top of the search engines and bypass expensive PPC ad campaigns. But which one is right for you? Well, the latest entry into the SEO tools and tips market may very well be the most attractive and the most effective for two reasons:
1. It's easy to understand and implement
2. It is updated consistently
What originally intrigued me most about Wild SEO (TM) was the story of its creators.
Ben Cooper and Chris Wilson are Mavericks. They are the tops when it comes to search engine optimization. They know more about search engines then search engines do. Separately they used their knowledge to get all their web pages to the number one spot. In the process, they made truckloads of cash. They were the best. They were the elite. And they were bitter rivals, that is, until the night they wandered into the same strip club. The sales page is one of the most interesting I've ever come across. It mentions strippers, fighting, and lots of money. Who would not love it? Is the story true? I have no idea. Are the claims they make possible? In my opinion, absolutely.
Here's the long and short of it: If you want to improve search engine rankings and get to the coveted top position in Google searches you need to understand and implement search engine optimization techniques. You need to master SEO if you ever hope of turning your website into an online cash machine – which, let's face it, is the reason you made a website in the first place, right?
However, search engine optimization is one of the most complex aspects of running a website. Designing and publishing is easy. Getting people to visit … well that's another story. I know. I have created and marketed dozens of my own websites. The most difficult part of any online business is getting visits. No visits means no customers. No customers means no cash.
People with tons of dough pay for top Google ranks with "pay-per-click campaigns." That's a waste of money because you can get the same results without spending a dime. You do not need to waste your precious capital on expensive AdWords campaigns when you have SEO masters telling you exactly what to do you can easily optimize your website. That's exactly what you get with Wild SEO (TM). And it's better than any book. In my opinion, books are the worst way to learn SEO. If you bought a book about SEO today it was probably written six months ago. By the time you learn and implement all the strategies it will be obsolete. Why? Because the search engines are constantly changing the requirements for top rankings.
Think of search engine optimization as a game of chess: Google has sixteen Queens and you have a board full of pawns. The game is always in their favor. The algorithms and rules that Google and other search engines use are constantly changing. When you think you have it figured out, they change the rules again without notice. That's why you need a system that constantly updates with the latest information to keep you on top. That's what you get with Wild SEO (TM). Yes there are books included in the club, but there are monthly updates, chat rooms, expert networks, and the latest and greatest information about search engine optimization tools, tips, and techniques.
Plus, if nothing else, it's a great story. Search engines, slug fests, and strippers. Finally, a product that makes SEO interesting.