Your website is often the very first impression that new students have about your business. You want it to be attractive, inviting, and full of useful information. You want it to look professional, but still convey the depth and seriousness of your yoga business. If you've taken the time to look at other yoga website designs, you probably have an idea of what works and what does not.
If you want a first-class yoga website design, it can end up costing you thousands of dollars. Professional web developers can be pricey, and for small businesses the cost can be prohibitive. But it's almost impossible in this day and age to do business without a professional and quality website. You must have a web presence if you want to be taken seriously.
Some independent Yoga trainers have attempted to create their own websites; but without proper training in web design, these can end up looking pretty home-made. So, where can you a yoga instructor and / or yoga studio find an affordable and quality website?
One excellent option is to take advantage pre-designed yoga website templates. These are professionally designed websites that are purchased for a small fee and then customized by a designer professional designer. Typically the business colors, logo, photos, text, and other important information can be integrated. Using a template will give you the benefit of a professional design for a fraction of the cost. Many designers will also be able to implement programs to give you the ability to add your own content and many will have features such as editable schedules, payment processing, and customer feedback. A daily blog can keep your clients motivated with encouraging thoughts and tips for improving their practice. There are unlimited options!
From a marketing perspective a website is probably the most important tool that a yoga business can have. Since most people search for yoga studios and teachers using the Internet, it is very important to have a web presence to have any chance of tapping into that huge network of potential leads. Secondly, a website serves as a very important credibility tool. If a studio or yoga teacher does not have a website they may seem less credible. Another very important reason to have a website is to act as an educational resource for your students and potential students. In today's competitive market, the more you stand out the more value you can offer. A website can serve as a portal for your students to learn more about history, technical aspects of poses, health and nutrition and much more. You can upload articles to your website and link to beneficial resources on the web for your students to access. You can also get creative by adding a feature such as pose of the week or an FAQ page.
Marketing your website on the web can be complicated process and SEO (search engine optimizations) is a process that very few yoga studios have incorporated. SEO is a process of getting your website optimally ranked in Google and other search engines. Many companies hire SEO consultants to get them to the top of the search engines as a yoga business this may be more affordable than you thought since your key words are not as competitive as other business. A good SEO consultant may be able to get your site to the top of a search for a nominal investment. SEO for yoga is just one form of yoga marketing or yoga internet marketing. Pay Per Click advertising can be as effective as SEO for yoga.
Many yoga studios now use their website as a way to charge their clients for classes. This is helpful since it will make it more convenient for them to pay for classes and in addition it will increase class size since if students pay in advance they will be less likely to skip a class. There are numerous programs that exist that tie in online scheduler features so that a student can sign up for class and pay online.
Email marketing is another great reason to have a website. Sending out monthly educational and promotional email newsletters is probably one of the most cost effective ways of adding value to your services and increasing student retention. It has never been so easy with email service providers such as constantcontact.com. Email marketing is an incredibly effective branding tool. Every time you send out an email newsletter your students and prospective students will see your business name and even if they do not read the email you are staying in front of them. You can add an email opt-in form right onto your website to capture email addresses and to give people a chance to sign up for your newsletter. You can also send out class and workshop updates to your growing list through your email marketing program.
In today's economy it is more important than ever to market outside of the box. Consider using web marketing programs such as SEO, PPC or Email marketing. Now is not the time to sit back and wait for new students to come to you. You will find that web and online marketing can be fun and can generate more potential for your studio and yoga business than you could ever imagine. A website is an indispensable part of the modern yoga business. Do not let budgetary constraints or lack of technical knowledge stand it the way of having this much-needed asset. Consider using a yoga template so that you can put your best foot forward online.