Here's secret successful marketers know: customers do not buy a product. They buy you. You need a powerful and visible personal brand.
Your personality is your personal brand.
Your experience is your personal brand.
These are unique qualities that only "YOU" possess.
Your branding needs to be a requirement if you are looking to grow your business, get more clients or public speaking gigs, and also to get noticed by the press. Your personal brand can help to take you to the next level and meet more high quality people.
Using Your Authentic Personal Brand Voice
How you speak and write and even how you act on camera or in an audio interview has the power to instantly identify you to your audience. Everyone has a unique personal brand. The voice with which you generally speak is your own personal brand.
Here's an even more important aspect of your "voice" though: it has the power to attract a specific audience. There are a few high profile coaches that have become sort of celebrities, largely because of their harsh, "do not hold back" language. Dr. Venus Opal Reese http://www.defyimpossible.com lets you know up front that she curses and if it is offensive to you then you are not for her. But, she is using her authentic personal voice and brand.
Using foul language is not the only way to go, though. Some people have built their brand almost entirely on the ability to be kind and generous. Be you and not somebody else. Be the brand called you.
Opportunity Will Find You
When branding yourself, make sure that all of your social media sites are attractive and professional looking. No selfies or picture of your dog should be there. Choose 2 to 3 colors and stick with them. Your Android or iOS phone now has great cameras you could use to take a professional picture. But you need a professional heads taken of you and use that picture through all social media platforms.
When you have a powerful brand and profile people are more apt to want to get to know you and connect with you. You are looked at as being desirable and people want to know more about you. Plus, you will attract more opportunities from potential clients that want to hire you.
Who knows how many media appearances, public speaking opportunities, and much more can come from your professional looking personal brand that gets you noticed.