Many companies, especially in the B2B space, who do not have an ecommerce site mistakenly believe that because they do not have an online transaction presence they should not be focused on generating leads through the Internet. Why is this? Well they mistakenly equate online lead generation with online sales. They are two different things.
Many companies that sell through traditional sales channels are turning to online lead generation as a key component of their overall marketing strategy. Why? Because it works. Most companies that are doing internet marketing these days understand the benefits, but the vast majority of business to business companies still do not understand the power of using internet marketing to generate leads online that can be converted into sales. Internet marketing is quickly eclipsing traditional forms of advertising, trade shows, and other types of marketing communications when it comes to both efficiency and cost effectiveness. A company that's missing this opportunity today is not competitive in the marketplace anymore. The company that embraces internet marketing and learners how to effectively use it as a tool to generate leads for it's sales force, is one that's going to survive and prosper over the next several years.
Our own company is a good case in point. Because we have invested in SEO and have a conversion-efficient website, we receive a regular stream of online sales leads from prospects across the country. As a result, we are now doing sales and marketing recruiting and consulting for businesses across the US, from our base in Portland, OR.
This did not happen on its own. It happened because we have harnessed the power of internet marketing to create an advantage for our company that is disproportionate to our size.
What are you doing in this regard?