Yummy Taiwan Free Sampling Event Comes To 1 Utama

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Indulge in the flavors of Taiwan without leaving Malaysia! Brace yourself for an extraordinary event that will tantalize your taste buds and immerse you in a world of Taiwanese delicacies. It’s time for the much-awaited free sampling extravaganza, featuring the finest food from Taiwan that have captivated visitors from all around the globe.

Yummy Taiwan Food Tour 2023
Yummy Taiwan Food Tour 2023

Starting from the 7th of June, everyone is invited to embark on a gastronomic adventure. Prepare to sample and purchase popular snacks that have gained worldwide popularity, including the renowned egg roll from HiWalk Co. and the mouthwatering butter shortcake from Yu Jan Shin. This event offers more than just delectable treats! You’ll find yourself engrossed in an array of engaging activities designed to bring out the child within you.

More than 300 types of food and beverages from Taiwan available here
More than 300 types of food and beverages from Taiwan available here

Yummy Taiwan Free Sampling Event @ 1 Utama

Immerse yourself in a fairy-tale-inspired candy house, where you can step into a whimsical realm of sweetness and enchantment. Capture picture-perfect memories at the vibrant photo booth. Indulge in a tasting event featuring Taiwan’s latest trending products. Witness the magic of a children’s creative costume competition, where imagination knows no bounds. With such an assortment of delights, this event promises an unforgettable experience that you won’t want to miss!

Yuki & Love Handmade Mochi
Yuki & Love Handmade Mochi

This year, the theme is “Yummy Taiwan,” and it showcases over 300 Taiwanese food and beverage products from 30 renowned brands. The festivities kicked off in grand style with an energetic performance by a cheerleading squad, ensuring that the atmosphere was nothing short of festive. Snacks were playfully tossed to the delighted guests, adding to the joyful ambiance.

Wasabi Green Peas
Wasabi Green Peas

According to Mr. James Chang, the Director of the Economic Division at the Taipei Economic and Cultural Office in Malaysia, the Taiwan Go international promotion campaign was launched to support the global expansion of Taiwan’s food and beverage industry. Last year’s campaign generated over USD 60 million in business opportunities, and this year’s version, dubbed 2.0, promises to be even bigger and better. The campaign extends beyond Taiwan, reaching shopping malls and hypermarkets in Malaysia, South Korea, and the Philippines.

Doraemon Juice Jelly
Doraemon Juice Jelly

Chang further emphasized that Taiwan’s food industry thrives on innovation and strict quality control, resulting in culinary delights that have become favorites among Malaysians. From the beloved pineapple tarts, sun cakes, iron eggs, and dried fruits, Malaysians have embraced Taiwanese products and established their preferred brands. This testifies to the lasting impact and brand recognition that have been built over the years by upholding the highest standards of taste, quality, packaging, and innovation. Local distributors’ dedication and support from the Taiwanese government have also played a significant role in bringing the delicious Taiwanese pastries to Malaysian shores.

Find all sorts of Taiwan snacks and delicacies at Yummy Taiwan 2023
Find all sorts of Taiwan snacks and delicacies at Yummy Taiwan 2023

The featured products in this year’s event are divided into four categories: snacks, drinks, noodles, and instant beverages. Prepare to be enthralled by sparkling soda from Hey Song Corporation, instant soybean powder with purple rice and red bean from Sweet Garden Food, brown sugar ginger from Hung Kee, and the ever-popular springy instant noodles, including Jahjan noodles from Wei Lih, hua tiao chicken noodles from TTL, and Mom’s dry noodles. The best part? All these amazing food will be available at special discounts during the event.

Taiwan famous Brown Sugar Ginger Tea
Taiwan famous Brown Sugar Ginger Tea

Yummy Taiwan aims to introduce consumers to many of Taiwan’s most popular food products, with ample opportunities for free sampling. Dive into the delectable world of one-bite peanut brittle by Lung-Ching, power-up sports drink (powder) from Wellness Concept, spicy chili sauce from Hsiang Gi, rich milk tea from Kuang Chuan Dairy, and plant-based meat from Sanyang Enterprise. Keep in mind that limited samples are available each day, so make sure to act fast and secure your chance to savor these culinary delights.

Hey Song C&C Soda
Hey Song C&C Soda

But the excitement doesn’t end there! Prepare to be transported back to your childhood fantasies as you step inside the enchanting Taiwan Candy House. With a purchase of RM 50 in a single receipt, you’ll gain access to this magical realm and have the opportunity to choose two delightful gifts within a limited time frame. And that’s not all – for every additional RM 50 in a single receipt, you’ll earn an extra gift to add to your collection.

Mr. James Chang, the Director of the Economic Division at the Taipei Economic and Cultural Office in Malaysia is very happy with his favorite snacks
Mr. James Chang, the Director of the Economic Division at the Taipei Economic and Cultural Office in Malaysia is very happy with his favorite snacks
Inside Yummy Taiwan Pastry House
Inside Yummy Taiwan Pastry House

And of course, we can’t forget the trendy 3-cut photos at the photobooth. With each purchase, you’ll have the chance to strike a pose and capture picture-perfect moments that will forever remind you of this incredible event.

Each day is filled with exciting activities to keep you entertained. Witness captivating presentations by 8FM DJs Louis Loh and Hana on the weekend, immersing you in a world of music and laughter. And for families, the children’s costume competition guarantees an abundance of happy memories, allowing the little ones to showcase their creativity and win fabulous prizes. Moreover, with over 300 types of delicious Taiwanese food available, you’ll have the opportunity to bring home a treasure trove of flavors to enjoy after the event concludes.

Join us at the 1 Utama Old Wing Ground Floor Centre Court for this 5-day pop-up extravaganza. Yummy Taiwan is more than just an event; it’s an invitation to indulge in the vibrant and tantalizing world of Taiwanese cuisine and culture.

For more information and updates, visit the official Facebook page of the Taiwan Trade Center, Kuala Lumpur at: Get ready for an unforgettable experience that will leave your taste buds craving more and your heart filled with joy!

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