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电通安吉斯集团任命陈建豪带领旗下三家机构

电通安吉斯集团任命陈建豪为安布思沛中国区CEO、北亚区数字绩效品牌CEO及集团中国区首席创新官,常驻上海。 在这三大角色中,陈建豪将负责安布思沛在中国市场的规模性战略发展、一系列新的绩效品牌在北亚市场的拓展并持续推动整个集团的创新发展。 作为安布思沛中国区CEO,陈建豪将领导该业务品牌在中国的整体运营,开发并建立市场领...

可口可乐最新感人广告大片《此刻是金》

可口可乐公布了最新里约奥运广告大片《此刻是金》。该广告片通过重新诠释奥运金牌的含义,将「金」与人类最珍贵的情感联接,颂扬人与人之间的理解支持和由此带来的感动时刻。 在2012年奥运会,中国游泳选手孙杨在1,500米自由泳比赛开局不利,于比赛开始信号发出之前跳到水里。但奥运会裁判容许他再来一次,他看到观众台上他的母亲将手...

Realistic Conversion: Guiding Paths in Content Marketing

This article is about how we help people navigate our marketing and websites. We start with breadcrumbs. Metaphorical ones. The first little morsels of interest...

NBA Stores Philippines supports Filipino education initiative

The three NBA Stores in the Philippines, which are managed by International Athletic Trading Company, Inc. (IATC), announced the launch of a retail promotion to...

Average Time to Prepare Taxes? 80 Hours for Some Small Biz

Preparing taxes is a taxing affair for small businesses, according to the 2015 Small Business Taxation Survey (PDF) by the National Small Business Association (...

Oppo hands media duties to Mindshare

Chinese smartphone brand Oppo has moved its media duties to Mindshare Singapore, Marketing understands. This comes months after the company appointed Russell Ta...

Coors Light embraces 360 video and the effects are stunning

There’s not too many glowing examples of brands using 360 degree video to their full effect, but American beer brand Coors Light has done just that with a serie...

Spotlight

Mazda doesn’t want driverless cars

You won’t see a fully autonomous Mazda MX5 anytime soon. THERE is currently a push in the automotive industry to introduce fully autonomous vehicles onto Austra...

Do these guys need snipers?

Greens senator Peter Whish-Wilson believes Stanley Beach’s fairy penguins must be protected at all costs ... even if it means killing pet dogs. Picture: Supplie...

E-Waste Empire

Gadget shopping? Chances are that as soon as you plunk down cash for a new smartphone or 9.7-inch tablet or 4K / 3D / LED flatscreen television, a tiny part of ...

Closing Apps to Save Your Battery Only Makes Things Worse

Every time you swipe an app away, you only make your phone work harder. The post Closing Apps to Save Your Battery Only Makes Things Worse appeared first on WIR...

Court reinstates Apple’s $120 million patent win against Samsung

Samsung once again owes Apple nearly $120 million for infringing on a pair of patents. A federal appeals court ruled today that Samsung had infringed on Apple’s...

Watch SpaceX fire up the Falcon 9 rocket that landed in May

SpaceX has landed five Falcon 9 rockets since the company started trying in 2015, but yesterday it put one of them through the first major test to see if it wil...

What’s More Important Than Intelligence for Success?

What’s more important than intelligence for success? Well, Science is saying… quite a few things. Instead of just banking on intelligence and good grades to det...

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