Social Media

10 Amazing Ways To Blow The Socks Off Your Customers

Touchcard January 16, 2017 Keeping Your Customers When it comes to retaining existing customers and getting new customers, there are three basic options. Unbeatable prices. Think Wal-Mart here. Their customer service is terrible but they’re prices are amazing, so people are willing to put up with poor service. Yes, they hate going to Wal-Mart, but they’ll put up with it for the low prices. World class products. Think Bose or Beats here. Their products are priced high due to the quality. They attract customers who want to use top-notch audio products. Remarkable customer service. If you can’t win on price or quality, customer service is your best bet. Given the crazy explosion of choices these days, customers care more than ever about customer service. They don’t want to wade through endles...

Apple’s Great App Store Sales Report

Apple's App Store racked up an all-time high of US$240 million in sales on the first day of this year. On the whole, 2016 was a very good year for Apple devs, who earned more than $20 billion for their apps -- up 40 percent over 2015. "Apple has always had the most profitable ecosystem and app market in terms of revenue per user and price per app," said Holger Mueller, a principal analyst at Constellation Research. Super Mario Run was the most downloaded app worldwide on Christmas Day and New Year's Day. It made history, with more than 40 million downloads within four days after its Dec. 15 release exclusively on iOS. Games -- including such titles as Monster Strike, Fantasy Westward, Cash Royale and Pokemon Go were among the top-grossing apps, Apple said. The Apple App Store now lists 2.2...

B2B Email Nurturing Campaign – 5 Things to Keep in Mind

According to Marketing Sherpa, 79% of marketing leads never convert to sales. Most of the time, this can directly be attributed to either non-existent or non-effective nurturing. There are a number of reasons why you need email nurturing, but here are the most important ones: Buyers are not going to engage with you once or twice and buy. In fact, if they had it their way, they would not interact with you at all in the research process. B2B buyers will find three pieces of content about a vendor for every one piece that marketing can publish or sales can deliver so once you have gotten them to engage with you, you simply cannot afford to let them go. And sending them right to sales is a sure fire way to lose them. 50% of buyers in any system at any given time are not ready to buy (Marketo)....

Australians are pretty hooked on Snapchat, company figures reveal

Snapchat is doing remarkably well in Australia, new figures released by Snap Inc. show. For the first time, the company has revealed how many Australians are daily active users on the platform. And it's a cool 4 million. According to a 2015 report from Deloitte, Australia has 15 million smartphone users, making the market's active Snapchat audience a pretty significant one. No wonder we're getting slapped with all those branded lenses on the daily. SEE ALSO: Snapchat Spectacles: The teardown Demographics-wise, Australia imitates global trends almost identically, with 18-to-24-year-olds dominating the platform at 31 percent and 25-to-34-year-olds coming in a close second at 28 percent. Read more... More about Daily Active Users, Snap Inc, Snapchat, Australia, and Social Media...

Ivanka Trump separates her Twitter account from her brand, and she gets to keep all the followers

At least one conflict of interest is handled. Ivanka Trump this week said she would separate her personal Twitter and Instagram accounts from those of the Ivanka Trump brand, after facing criticism for using her father's presidential win for her company's financial gain. The Ivanka Trump accounts familiar to Twitter and Instagram followers will remain Ivanka's "personal feed," the company wrote in a letter posted on its website. The brand's accounts will be built from scratch at @IvankaTrumpHQ. This is now my personal feed. Follow @IvankaTrumpHQ to keep up with #TeamIvanka and the content we're creating: https://t.co/gb7nqdmLEK pic.twitter.com/GH4XnjzPyl — Ivanka Trump (@IvankaTrump) November 21, 2016 Read more... More about Social Media, Instagram, Twitt...

When a loved one dies, their Facebook profile is both a blessing and a curse

LONDON — When someone you love passes away, processing that loss can be incredibly hard. Through the annals of time, the physical vestiges of a person's life — like clothing, letters, photographs and jewellery — have provided comfort to those grieving after their death. But now, social media means a digital imprint of a person's life can also live on after a person has died. Grief is a profoundly personal experience that comes in a myriad of forms. But social media is proving to be an outlet for grieving friends and family members who are coming to terms with the loss of someone they love. SEE ALSO: How I helped my father grieve when his mother died Read more... More about Facebook Post, Mourning, Death, Lifestyle, and Tech Original Article

Reddit CEO confesses to editing comments from Trump supporters

Reddit CEO Steve Huffman is at the centre of controversy after confessing that he edited comments made about him on the site by Donald Trump supporters. Huffman, who co-founded Reddit with Alexis Ohanian in 2005 and goes by the username 'spez', admitted to changing abusive posts about him to mention the moderators of Reddit's biggest pro-Trump subreddit, r/the_donald. “Yep. I messed with the “fuck u/spez” comments, replacing “spez” with r/the_donald mods for about an hour,” he said in response to a post in which users called him out for that. "As the CEO, I shouldn’t play such games, and it’s all fixed now," Huffman said. "Our community team is pretty pissed at me, so I most assuredly won’t do this again." Read more... More about Pizzagate, Trolling, Trol...

All of Instagram is snapping the same pic of this damn pool in Morocco

Call it the social media generation's version of a pilgrimage. Hashtags and geotagging mean anyone can follow their favourite Instagrammer to even the most remote and most specific locations, tempted by their deliberately styled "un-style" and flawless tans. Take Lauren Bullen, proprietor of the Instagram handle @gypsea_lust and at last count more than 825,000 followers. In mid-November, she accused one @diana_alexa of copying her travel photos down to juice stand and swimwear selection. Many cried hoax on the whole situation, and Bullen has declined to talk further about the incident, even deleting the original post on her website. Read more... More about Gypsy Lust, Riad Yasmine, Travel, Instagram, and Australia Original Article

Stanford Study: Most students can’t tell the difference between fake and real news

Stanford study finds most students failed to distinguish between real news and fake. The rise of “fake news” is a topic that is getting a lot of attention lately, thanks to the role that Facebook and other social platforms play in news consumption for a growing number of users. But there are other problems as well, a recent Stanford study found. According to researchers from the university, a majority of students—more than 80% of them, in fact—could not distinguish between a piece of sponsored content or “native advertising” and a real news article. They also had difficulty determining whether a news story shared on social media was credible, and based their decision on odd or even irrelevant factors. The study, conducted by Stanford’s History Education Group, surveyed more than 7,800 stud...

Reddit CEO apologizes for editing comments critical of him following Pizzagate ban

Reddit chief executive Steve Huffman is finding himself in a little bit of hot water after he revealed that he modified comments aimed at him that were posted in the “fuck u/spez” subreddit. He acknowleged that it was a mistake and claimed that whatever changes he had made were now fixed. “Our community team is pretty pissed at me, so I most assuredly won’t do this again,” he wrote in an apology post. The timing of this disclosure comes just hours after Reddit banned the Pizzagate subreddit, where users discussed a conspiracy that alleges Bill and Hillary Clinton of being a part of a secret pedophile ring. According to The Washington Post, the shut down was the result of users posting personal information in the subreddit, which is a violation of the terms of use. However, those in The_Don...

‘White Nonsense Roundup’ is here to take on racist Facebook posts

When another #AllLivesMatter post goes up, the White Nonsense Roundup steps in. SEE ALSO: Muslim man verbally harassed in Starbucks shares harrowing experience online After an increase of police violence toward black men that came to a head in July, Washington-based activists Terri Kompton and Layla Tromble realized they had to help out, even if it was just writing words on the internet. That's what prompted the duo behind the self-appointed social media task force, White Nonsense Roundup, to set up a service to come in and help break up online conversations — primariy on Facebook and Twitter — that are veering into racist territory. Read more... More about Bigotry, Social Media, Racism, Us World, and Social Good Original Article

Twitter Cortex team loses some AI researchers

At least five members of Twitter’s Cortex artificial intelligence group (AI) have left this month at a time when companies are rushing to accumulate AI talent. Earlier today Kevin Swersky tweeted out a photo of his laptop and Twitter badge indicating his departure. Goodbye @TwitterBoston #TwitterCortex! Thank you for all of the wonderful memories! pic.twitter.com/0XzHed3XRi — Kevin Swersky (@kswersk) November 23, 2016 Two days earlier, Jasper Snoek and Alex Wiltschko had done the same thing. https://twitter.com/awiltsch/status/800799774773362688/ It has been fun! I will miss you @TwitterBoston #TwitterCortex. On to the next adventure! pic.twitter.com/FLjnZ8SfIL — Jasper (@latentjasper) November 21, 2016 On Monday Google announced that a key member of the Twitter Cortex team, Hugo Larochell...

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