๐จ๐ฅ๐๐๐ก ๐ฅ๐๐ฉ๐๐ฉ๐ข ๐๐ฎ๐ ๐๐ฟ๐ฟ๐ถ๐๐ฒ๐ฑ ๐ฎ๐ ๐ฃ๐ฎ๐๐ถ๐น๐ถ๐ผ๐ป ๐๐
KUALA LUMPUR โ URBAN REVIVO (UR), known for fast luxury fashion, opened its first flagship store in Malaysia at Pavilion KL on July 9, 2024. This grand launch marks a significant milestone in UR’s global expansion and sets a new standard for the Malaysian fashion scene.
๐๐ฟ๐ฎ๐ป๐ฑ ๐ข๐ฝ๐ฒ๐ป๐ถ๐ป๐ด ๐๐ถ๐ด๐ต๐น๐ถ๐ด๐ต๐๐:
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๐๐ฌ๐ก๐ข๐จ๐ง ๐๐ก๐จ๐ฐ: The event began with an electrifying escalator fashion show showcasing bold and vibrant styles that embody URBAN REVIVOโs philosophy of “Bold Fashion, Sensory Thrills.” The show culminated in a dramatic Kabuki curtain drop, revealing the store’s grandiose art installation and Malaysia’s first full LED faรงade.
๐๐ญ๐จ๐ซ๐ ๐๐ฑ๐ฉ๐ฅ๐จ๐ซ๐๐ญ๐ข๐จ๐ง: Guests explored the 27,000 sqft flagship store, which combines the soft fluidity of curved surfaces with dynamic lighting and bold ochre tones to create a vibrant and engaging shopping environment. The storeโs exclusive art installation and VIP fitting room transformed into an Instagrammable photo area, offering a unique and immersive shopping experience.
๐๐จ๐ฅ๐ฅ๐๐๐ญ๐ข๐จ๐ง๐ฌ: URBAN REVIVOโs flagship store at Pavilion KL embodies the brand’s relentless spirit of exploration and innovation. The women’s collection spans styles from glamour and urban chic to high street and leisure, while the men’s collection features fashion-forward urban and vogue looks.
๐๐ฑ๐ฉ๐๐ง๐ฌ๐ข๐จ๐ง ๐๐ฅ๐๐ง๐ฌ:
URBAN REVIVO plans to open more stores in Malaysia, with upcoming locations in Mid Valley in September and Sunway Pyramid in November.
๐๐จ๐ง๐ง๐๐๐ญ ๐ฐ๐ข๐ญ๐ก ๐๐ซ๐๐๐ง ๐๐๐ฏ๐ข๐ฏ๐จ:
Instagram: @urbanrevivomy
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๐๐ฏ๐ผ๐๐ ๐จ๐ฟ๐ฏ๐ฎ๐ป ๐ฅ๐ฒ๐๐ถ๐๐ผ:
Founded in 2006, URBAN REVIVO became the first Chinese brand to adopt the fast fashion model. In 2015, it repositioned itself as a pioneer of “fast luxury fashion,” addressing issues of originality, quality, and sustainability in the industry. With over 400 stores in China, Singapore, Thailand, and the Philippines, and an extensive online network in Europe, North America, and beyond, UR strives to elevate fast fashion by offering creative, high-quality, sustainable designs. The brandโs mission is to make high-quality fashion accessible to everyone and to become the worldโs most influential fashion brand.
