Does your company need a website ? Sure, all medium, and large companies have websites, but does your small mom and pop company need a website? Yes, you do need a website not matter how small your company. The internet has changed from very broad searching to very niche searching. Internet users have changed from searching broad based terms to very specific based terms. No longer search for heating or hvac, you search for more specific terms like Erie PA Heating. This is where your small mom and pop company comes into play. There are people looking for your services today that only look on the internet, every person who grows up with the internet uses the internet to find local products and services.
Website cost a lot of money, so I do not see the cost benefit. I hear this a lot from clients. This is not true. You can get a simple website design for under a $ 1000. Heres the thing, you do not need a fancy website with flashing lights, and images to get your product across to your potential customers. In fact, just think about when you search. The internet is moving to a more simplistic design. Most people find websites refreshing when they can just click on a link, and find products or services instead of sifting through garbage to find what they need.
So you think you might want a website, but not sure where to start. Here is what your small company needs to focus on when developing a plan for a website.
1. Start small, get a simple website 10 pages or less. Make sure you have a contact form. 2. Make sure the site is easily searchable, have a friend or family member test the site. A person no related to your business is best. 3. Make sure who ever is creating your site knows search engine techniques. You can have the most expensive site in the world, but if its not optimized for search engines its useless. 4. Constant update and add content to the website. A website it a living document, you must maintain it or it will die.
