Advertising Design is a three-year degree programme that creates creative advertising content creators. Students are trained to master persuasive communication through design and multimedia applications. This programme emphasizes on the understanding of branding, positioning, advertising strategy, media application and product solution. The creative process and final artwork are given great emphasis in developing students’ skills and abilities to excel in this field. We aim to develop graduates who are able to harness their intellectual capabilities in developing creative ideas in advertising, and are technically capable in developing those ideas into working output.
