BMK21203 DIGITAL MARKETING STRATEGIES FOR MALAYSIA AIRLINES BERHAD (MAB) ✈️🇲🇾

Student Name : Nur Haikal Bin Nuzihan
Matric ID : 012023091756
Program : Bachelor of Marketing with Psychology (BMY)

Session : February 2024
Lecturer : Dr. Khalilah Binti Abdul Hafiz

I extend my sincerest gratitude to Dr. Khalilah Abd. Hafiz, my lecturer for BMK21203 – Digital Marketing, for her indispensable guidance during my assignment on Digital Marketing Practices and Strategies for Malaysia Airlines Berhad (MAB). Her expertise, feedback, and support significantly enriched my understanding of digital marketing in the aviation industry.

My appreciation also goes to the authors, researchers, and industry professionals whose works and insights were instrumental in completing this assignment. The diverse range of sources, from academic journals to industry reports and digital marketing forums, provided a robust foundation for my analysis and recommendations, broadening my perspective on the digital marketing landscape.

I acknowledge my own efforts and dedication in undertaking this assignment. It was both challenging and enlightening, pushing me to engage deeply with the subject matter, hone my analytical skills, and apply theoretical knowledge to practical scenarios. This journey has been invaluable for my academic and professional development, offering lessons that extend beyond the confines of this project.

Lastly, I am thankful for the opportunity to explore the dynamic and evolving field of digital marketing through the lens of Malaysia Airlines Berhad (MAB), facilitated by Dr. Khalilah’s unwavering support, the wealth of knowledge in my referenced sources, and my personal commitment to excellence in this academic endeavor.