Let's face it: if you have a business, you need to get the word out. The more people who know about your work, the more business you get. There is only one to accomplish this effect: advertising. We see all kinds of advertising everyday: commercials, billboards, large pictures on the sides of busses – the list goes on. Big companies can afford the means to have large ads, but at an outrageous cost.
Do you want a billboard to advertise your business? If so, you should be prepared to fork out up to $ 3000 per month (depending upon the size and location)! Not everyone has that kind of money, or the guarantee that the right people will even see their ad. Do not worry! Media campaigns just got a whole lot easier, and you can do it without breaking the bank.
Forget a billboard for $ 3000 a month. How about cutting that figure to $ 300? Here are a handful of creative, inexpensive ways to get your business advertising rolling:
Facebook – Not everybody realizes how useful Facebook is for your online campaign. According to analysts online, Facebook is one of the best websites today for advertising. For as little as $ 10 per day, your business can become a banner ad on the world's most popular social networking website. This is business advertising in a cinch! So get creative and illustrate a banner, because your business will get a lot of attention through Facebook ads.
Google AdWords – The good people at Google realize that many businesses are trying to get their name out on the search engine, which means competition for a lot of people. That is why they offer AdWords, an online software that will direct online traffic to your website through advertising. For as little as $ 20 per day, this search engine giant will put your company on its shoulders, bringing more visitors, and more business for you.
LinkedIn Ads – LinkedIn is a new face to the social networking scene, but a perfect one if you are looking to get business executive attention. Unlike Facebook and Twitter, LinkedIn is used primarily for job hunting and marketing – a perfect place for ads. Thanks to the wide range of search options on the website, you can customize your ads to specifically cater to certain groups. These can be prospective customers, employees, or even big bosses who may want to partner up with your business. It is a resource you should definitely seize.
As we approach 2014, businesses all around the world are brainstorming on advertising ideas. With all this planning, it is easy to overlook the simplest things. The bottom line is this: Advertising is not hard, and it does not have to cost you a fortune. So stop worrying about scoring a spot on a commercial on television, and log into your Facebook account! Your media campaign starts now; start your company advertising, and get more business your way today!
