Contrary to popular beliefs, effective SEO article writing can be simplified. You can do it even if you don’t have SEO knowledge and even if you’re not a professional writer. All you need to do is to take these steps and you’ll just be fine:
First thing to do is to identify the keywords that you’re going to use on your articles. They must be related to the products that you sell and to the niche that you’re targeting. Using keyword suggestion tools that are offered by giant search engines, you’ll easily get quick list of all the terms and phrases that were searched for by your potential clients for the last 1-2 weeks. These tools will also tell you how many times these keywords were used and how competitive they are. List down the most popular and think of article topics that are related to them. For example, if the most popular term in your niche is “bagless vacuum” you can write an article entitled “5 best bagless vacuums” Through this, you’ll be able to address the learning needs of your prospects and your articles will have better shot of showing up on the search page results.
Research. Next step is to research your chosen topics thoroughly. Keep in mind that in writing SEO articles, you do not only need to make your articles search engine-friendly; you also need to make sure that your articles are worth your readers’ time. Make them informative by simply gathering information through thorough research. Interview experts, read relevant books and websites, and conduct surveys if needed. The more data you gather, the better.
Write your articles. Forget about the search engines first when writing your articles. Focus on putting together good content that will impress your readers and will help you in establishing good reputation in your niche. Think about your audience every step of the way. Ensure that the information you share are something that they can make use of; ensure that the writing style, format, and tone you’re going to use will match their preferences and level of comprehension. Keep your articles brief but meaty. Also, make them scannable.
Optimize your articles. One thing that you need to understand about SEO article writing is that it’s not about sprinkling hundreds of keywords on your articles. Search engines are now using sophisticated tools and there’s no way that you can fool them just to secure better page ranking. They’ll be impressed if you place keywords on strategic locations and if you use 1-2% keyword density. It will also help if you use latent semantic indexing technique and HTML codes if you’re posting your articles on HTML blogs or websites. Get to know the latest white hat SEO techniques that are approved by these search engines and use them when optimizing your articles.
