In QNET V Malaysia 2023, QNET CEO Malou Caluza highlighted key aspects of the company, focusing on its mission, vision, and the significance of the direct selling industry. Here’s everything you need to know based on insights from her session:
1. What is QNET?
QNET is a global direct selling company that uses an e-commerce platform to offer a wide range of products and services, including wellness, personal care, lifestyle products, and travel packages. It operates in over 100 countries, with millions of independent representatives (IRs) building their businesses worldwide.
Founded in 1998, QNET has evolved into one of the leading companies in the direct selling industry, emphasizing empowerment, personal growth, and financial independence.
2. Core Values and Mission
RYTHM (“Raise Yourself to Help Mankind”): This is QNET’s core philosophy. Malou Caluza stressed the importance of giving back to communities and empowering individuals through self-improvement and leadership.
Empowerment: QNET is not just about selling products; it’s about creating opportunities for individuals to become entrepreneurs. The focus is on building people up, offering them the chance to improve their lives and those around them.
Education and Training: Caluza emphasized that QNET equips its IRs with essential training, personal development, and leadership opportunities, making education a key aspect of their growth.
3. Product Range
Wellness and Health: Products that improve overall well-being, such as energy devices, nutrition supplements, and water purification systems.
Lifestyle and Homecare: This includes high-quality watches, jewelry, home care items, and vacation packages.
Personal Care: Skin care and beauty products tailored to enhancing personal health and appearance.
The products are designed with a focus on quality, innovation, and customer satisfaction, with QNET continually expanding its portfolio to cater to evolving market needs.
4. Business Model
Direct Selling: QNET operates via a direct selling model where IRs (Independent Representatives) market the products through person-to-person or online sales, earning commissions based on their sales and the sales of their team.
Network Marketing: The QNET business model is structured as a multi-level marketing (MLM) system, where IRs are incentivized to build a network of distributors (downlines). Income is earned not only through personal sales but also from a percentage of sales made by the network (or team) they build.
Low Start-Up Costs: One of the appealing factors is the relatively low investment required to start a QNET business, making entrepreneurship accessible to more people.
5. Global Presence and Impact
Expansion: QNET has offices and agencies around the world, including in Asia, Africa, Europe, and the Middle East, demonstrating its wide-reaching impact.
CSR Initiatives: Caluza emphasized QNET’s corporate social responsibility (CSR) efforts, especially through the RYTHM Foundation, which supports education, community development, and disaster relief in different parts of the world.
6. The Power of V-Convention
V Malaysia is one of QNET’s largest annual conventions, where top leaders, V Partners, and members from across the globe gather to learn, network, and celebrate success.
Inspiration and Growth: Malou Caluza and other V Partners at the 2023 event shared their success stories, offering motivation for IRs to push through challenges. V-Convention is seen as a powerful tool for personal growth and business acceleration.
Leadership Focus: Keynote speakers like Malou Caluza often emphasize leadership, resilience, and team-building strategies, as these are vital components for achieving long-term success in QNET.
7. Challenges and Opportunities
Reputation: QNET has faced scrutiny in various countries due to misunderstandings about its business model, with critics questioning its legitimacy. However, QNET has consistently defended itself, ensuring that it operates ethically and transparently.
Regulation: Malou Caluza emphasized QNET’s strict adherence to local laws and international standards for direct selling. The company invests heavily in compliance and education for its representatives to ensure ethical business practices.
8. QNET’s Future Vision
Technological Innovation: QNET continues to invest in its digital platforms and e-commerce solutions, ensuring that its IRs can easily build their businesses online, leveraging social media and other digital tools.
Sustainability: The company is also committed to sustainable business practices, focusing on minimizing environmental impact and ensuring long-term business viability for its distributors.
