The recent data for the highest-earning celebrities on Instagram has been released by Hopper HQ. Among the top names are seven influential figures from the Korean entertainment industry, whose massive social media followings reflect their immense popularity and earning potential. These stars, including members of BLACKPINK (블랙핑크), prominent idols, and renowned K-drama actors, command impressive fees for their Instagram posts, showcasing their significant impact on the platform.
These celebrities have not only made their mark in their respective fields but have also leveraged their social media presence to become powerful brand ambassadors, driving trends and consumer behaviour worldwide. Here’s a closer look at their earnings and influence on Instagram:
1. Lisa (BLACKPINK)
Lisa (리사), member of BLACKPINK and a global sensation who earns a staggering USD$623,000 (RM2.8 million) per post. The “Rockstar” singer’s influence extends beyond the music scene, she is the face of numerous high-end brands such as Celine, Bvlgari, and Prada. Her role as the first K-pop idol to be a global ambassador for MAC Cosmetics underscores her immense marketability. Known for her fashion sense and ability to connect with a diverse audience, Lisa’s success serves as an inspiration for many aspiring artists globally.
2. Jennie (BLACKPINK)
Jennie Kim (김제니), another BLACKPINK member, earns USD$511,000 (RM2.3 million) per Instagram post. Since her debut, Jennie has captured the hearts of fans worldwide with her performances and solo music projects. Her popularity makes her a highly sought-after brand ambassador, with endorsement deals from luxury brands like Chanel, Calvin Klein, and Hera Beauty. These partnerships contribute significantly to her net worth, highlighting her influence in the fashion and beauty industries.
3. Jisoo (BLACKPINK)
BLACKPINK’s Jisoo (김지수) ranks first among Korean artists, earning USD$474,000 (RM2.1 million) per Instagram post. With 79.4 million followers, Jisoo’s reach extends beyond music into acting and fashion. Her role in the K-drama “Snowdrop” received widespread acclaim, and she continues to be a prominent figure in fashion. Her upcoming projects, including “Influenza” and “Omniscient Reader’s Viewpoint,” are eagerly anticipated, promising to further elevate her profile.
4. Rosé (BLACKPINK)
Rosé (로제), also from BLACKPINK, earns USD$472,000 (RM2.1 million) per post. She has made significant strides in the fashion world, becoming the first and only Asian artist to generate $550 million in earned media value. As the face of prestigious brands like Yves Saint Laurent, Tiffany & Co., and Rimowa, the idol has positioned herself alongside global icons such as Kim Kardashian. Her influence is a testament to her role as a leading figure in the fashion industry.
5. Jin (BTS)
Jin (김석진) of BTS (방탄소년단), with a net worth of around USD$20 million, earns USD$292,000 (RM1.3 million) per Instagram post. Fresh out of military service, the idol has already reconnected with fans, demonstrating his enduring popularity. As the official model for Ottogi’s Jin Ramen, his endorsement significantly boosted sales, showcasing his impact as a brand ambassador. Jin is also set to release his solo debut album in 2024, further solidifying his place in the music industry.
6. Cha Eun Woo
Cha Eun Woo (차은우), a rising star in K-dramas, earns USD$274,000 (RM1.2 million) per post on Instagram. With 49.9 million followers, he is the second-highest-earning Korean actor on the platform. Known for his roles in series like “My ID is Gangnam Beauty” and “True Beauty,” the actor’s appeal is bolstered by his initial fame as a member of the K-pop group ASTRO (아스트로). His good looks and talent have made him a favourite among fans, making his social media presence highly lucrative.
7. Lee Min Ho
Lee Min Ho (이민호), a legendary K-drama actor, earns USD$211,000 (RM950,660) per Instagram post. With 35 million followers, his influence reaches far beyond his acting career. The actor first gained widespread attention with his role in “Boys Over Flowers” and has since starred in numerous hit series. His ability to captivate audiences with diverse roles has solidified his status as a leading actor. One of his upcoming projects, the second season of “Pachinko,” is highly anticipated, promising to further boost his profile.
Source: Hopper HQ
Melissa Royan contributed to this article.
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