Gano Excel the World First Healthier Coffee! Gano Excel is an International Company founded in 1995 in Malaysia. The company is becoming a major player in the Multi-Level Marketing Industry and has big plans of having distributors in 100 countries in 10 years. The companies USA Corporate Office is located in Irwindale, California. Leow Soon Seng is the Founder and Chairman of the Board and Joven Cabasag is the Executive Vice President of North America Operations. The company is positioned in the very competitive Health and Wellness Industry with a unique product of Ganoderma Lucidum which is a mysterious Red Mushroom found in the forest of Asia. The Company has the largest Ganoderma Plantation in the World and is debt free
Gano Excel provides the body’s cells with the nourishment of over 200 nutrients which are found in Ganoderma Lucidum with a coffee delivery system. The world’s finest coffee beans are used for the products which come in a single serving packages. Coffee is the worlds most consumed beverage in the world and the number two commodity behind petroleum. The company states that it has over three million consumers worldwide that consume over one billion servings of the product. The company has a variety of coffee flavors, teas and hot chocolate that also deliver these nutrients. The company is relying on the habits of coffee drinkers to keep drinking coffee on a daily basis only substituting Gano Excel to replace their favorite coffee.
The company has a direct marketing distribution system which is relies on word of mouth to promote the companies products. The company creates a wonderful business opportunity and has a powerful marketing system. The North American market is a ground floor opportunity. The health and wellness industry is estimated to eclipse one trillion dollars within the next several years. This company offers a way for the average person to start a home-based business do to low start up costs and overhead.
The company appears to be a well run company which has a product that has mass appeal in an untapped market. The company has a simple “try it you’ll like it” marketing approach. The word of mouth approach is a fine way to promote a business but is very slow and time consuming. Many new businessmen and women are turning to the Internet to advertise their products and businesses. With newspaper readership down and classified ads not working like in the past. Yellow Page ads are not getting the exposer they once did do to the popularity of the Internet. Google search is a much easier way to find a product, service or business and information about the company and product. This is why the very successful entrepreneurs in this industry are using the Internet to grow there business. The strategies and principles that most of these successful online marketers are using are easy to learn and implement into your online marketing.
