Influencer Marketing: What Managers Should Know Before Hiring an Influencer in Malaysia?

Influencer marketing is increasingly used by traditional companies to drive more sales and brand activation.

Izwan & Partners managing partner Izwan Zakaria was recently invited by the Federation of Malaysian Manufacturers (FMM) to share his tips and practice guide to companies and managers on managing influencers when onboarding them to help with their online and digital campaigns.

In this webinar, Izwan shares the legal and regulations involved when it comes to online marketing from personal data protection laws to content marketing restrictions. He also highlighted the key clauses and terms that should be incorporated by companies when hiring an influencer in an engagement letter.

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