Interview: No Guidnce On Embracing The Boyband Label, Christmas Presents, & Plans For 2024

Tell us about filming the music video for “White Tee”.

It was a freezing cold night in London. It was such a cool experience though, it felt like we were on a movie set because we were on a car ‘driving’, but we were actually on this big truck and the truck was driving us, which you can’t tell when you watch the video.

Why was “Long Walk” the perfect song to release alongside “White Tee”?

I think it has a similar topic in the sense that it’s about real love. It’s about the fact that the best dates are just taking a walk with a girl and talking about life. It links to White Tee because it’s in the lover boy genre.

From “Spicy” and “Is It A Crime” to the upcoming stripped EP, what has been the evolution of NG?

I feel like the evolution of NG is just us becoming more confident in expressing our sound and taking more risks. We now have time to reflect on the songs we put out and we can see what has been working. Although it’s all been working, but we can see what we have felt most passionate about sound wise, and we can push that into 2024. It means in 2024 we will see stronger vocal performances, more bridges, more big group choruses and more great music!

Some fans are curious about the group’s name No Guidnce, how did the name come about and was it intentional to leave out the A?

It was intentional to leave out the A, we wanted to personalise the name. No Guidnce really means to be a trail blazer in your own right. Our music is doing something that nobody has done for a while so there is no real rules and we are just doing our own thing.

As a quartet, fans are bound to pick their own favourites. Does it get frustrating when fans do that?

No it doesn’t actually, we all get love from fans and we all have fans that connect with us individually which is great because it just leans into the group concept more, everyone has their favourite in a boy band!

If you could have a personality trait or skill from your group member – what would it be and why?

Zeekay: Josh’s social battery – I’m good socially but in environments when I’m not entirely comfortable or I’m tired, then I’m not as upbeat as I should be, but Josh always has a good execution of conversation in any environment, so I’d take that from him.

Josh: Ebubé’s musicality skills, he’s very talented and plays a lot of instruments so I’d take that from him.

Since Christmas is approaching, what’s the best gift you’ve received and given to someone?

Ebubé: The gift of No Guidnce!

Kaci: I’m good at getting nice clothing items for people, and nice sneakers.

Zeekay: My mum’s birthday is on Christmas, so once I got her a TV & a plane ticket. I’d say that was pretty nice.

Josh: As a kid I wanted a Nintendo WII, so one year I got one, I was gassed.

Ebubè: I’d say the gift of peace – I didn’t always have peaceful Christmases so when I did it was a real gift.

Top 3 memories of 2023.

• • Playing Wireless main stage.
  • Our first LA show.
  • Miami trip, on the first day riding the bikes around.

Plans for 2024:

• • Hopefully travel to Malaysia!
  • More of a global tour, doing shows around the world.
  • Building on our brand, getting our name out there more.

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