It’s not a delulu(lemon)! lululemon has announced seven-time Formula 1™ World Champion Lewis Hamilton as its newest ambassador. The brand will power Lewis’s elite training, recovery, and lifestyle needs with best-in-class product, while collaborating on future design innovation and global advocacy work.
“lululemon’s products are of such high quality, look amazing and ultimately deliver the performance I need them to,” said Lewis. “I’m excited to partner with a brand that embraces a holistic approach to wellness. Together, we want to inspire our communities to be the best versions of themselves.”
Lewis is renowned for his unparalleled achievements on the track, with the most Grand Prix race victories, podiums, and pole positions, as well as a record-equalling seven World Championships. Beyond his racing prowess, Lewis has emerged as a style leader recognised for his bold fashion choices and influence in the world of design. Off the track, he tirelessly advocates for multiple causes, from diversity, equity, and inclusion in motorsport and beyond, to social justice around the world.
“I’m thrilled to welcome Lewis to the lululemon collective as our newest ambassador. Lewis is a gamechanger in every sense of the word. His relentless commitment to performance, wellbeing and impact align completely with what we stand for at lululemon,” said Nikki Neuburger, lululemon Chief Brand & Product Activation Officer. “We’re excited to partner with him to innovate, inspire, and create positive change together.”
As an ambassador, Lewis will work closely with lululemon’s Research & Innovation, Design and Development teams to collaborate on future products, providing insight and feedback on athletic and lifestyle collections. lululemon’s Centre for Social Impact will also partner with Lewis’s global foundation Mission 44, to integrate movement and mental health experiences into their efforts to build a fairer future for young people through education, employment, and empowerment.
Lewis will be elevated in lululemon’s upcoming global campaign, “No Holding Back.” The campaign highlights the dedication it takes to be a champion through the rigours of daily physical and mental training, highlighting lululemon’s latest men’s training apparel, including the brand’s beloved Metal Vent Tech franchise.
Lewis joins a growing roster of lululemon Ambassadors, including PGA golfers Min Woo Lee and Max Homa; ATP tennis pro Frances Tiafoe and WTA tennis pro Leylah Fernandez; NFL Wide Receiver DK Metcalf; NBA player Jordan Clarkson; and NHL player Connor Bedard.
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