Malaysia’s e-tail growth in Southeast Asia’s digital economy | www.solidiance.com
This video is based on Solidiance’s white paper “Malaysia’s e-commerce retail (e-tail) market: The Nurturing Nest for Regional Growth Stories” which discusses the opportunities and challenges present in Malaysia’s e-tail market, future trends, as well as reasons for its unique positioning in Southeast Asia.
Malaysia’s e-commerce retail (e-tail) industry may finally take off as its digital economy kicks into an advanced stage, where growth is no longer driven by the increasing number of users (penetration stage), but will be driven by the increasing range of goods purchased by users online (value stage). Given the increasingly internal dynamics, Malaysia becomes an important platform market in Southeast Asia, making it an ideal testing ground for new concepts before making it into mature markets.
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