Marketing Mindset: marketing strategy | Add character to your marketing

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http://www.52marketingtips.com
At the Kuala Lumpur City Centre Park in Malaysia, marketing strategist Cathey Armillas talks about how adding character to your marketing is necessary. With the beautiful light show and amazing atmosphere at the park, you’ll see why you need to add character to your marketing.
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Who is Cathey Armillas?
She is the author of the award-winning book, The Unbreakable Rules of Marketing: 9 ½ Ways to Get People to Love You (www.unbreakablerules.com), TEDx speaker (http://youtu.be/uoYeslDEVhg) and Marketing Strategist. Her clients range from big brand companies like Intel, Nike and Xerox; to mid-sized companies like Color Dimensions, OBS, Tripwire and SSI Shredders; to cities, agencies and organizations like the City of Tigard, OR, City of Long Beach, CA, Port of Long Beach, CA, Foundations, Viacom, Ogilvy and TEDxPortland.

When companies need to reach people in unique ways, they call on Cathey Armillas. She has been notorious for creating wildly successful marketing strategies. She runs PURA Marketing and is the author of the award-winning book, The Unbreakable Rules of Marketing: 9 ½ Ways to Get People to Love You.

Cathey’s use of the Unbreakable Rules of Marketing has helped reach millions of people and quadrupled her clients’ sales. In one example, she created a viral marketing campaign for a client by shredding items such as soccer balls, torpedoes, even a Volkswagen, and posting videos of them online. It landed the client on the David Letterman Show, CNN, CNBC, the Discovery Channel and many other national TV shows; as well as netting them $25 million dollars in additional revenue in the first year it ran.

Cathey teaches people the unbreakable rules of marketing so they can use them in their efforts to get people to love them, and love what they do. She helps people with marketing strategies, marketing management, marketing strategy for small business, marketing strategy planning, marketing research, marketing videos, how to market your product and how to market yourself.

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