The Marketing Mix is a framework to help marketers develop a marketing strategy. The traditional marketing mix contains four elements, often referred to in marketing textbooks as ‘The 4Ps’, which are, namely, Product, Price, Promotion and Place, extending into ‘The 7Ps’ with People, Process and Physical Evidence.
In this video, you will learn more on the marketing mix and a simple guide on what questions you should ask in developing them.
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