Malaysia Business Events – Strategic Marketing Plan 2021 – 2030 Launch @Pullman Bangsar 15.04.2021
KUALA LUMPUR – 15 April 2021: Malaysia Convention & Exhibition Bureau (MyCEB) is exuberant to embark the coming decade through the launch of their Malaysia Business Events Strategic Marketing Plan 2021 – 2030. YB Dato’ Sri Hajah Nancy Shukri, Minister of Tourism, Arts and Culture (MOTAC) Malaysia, officiating the launch that takes place at Pullman Bangsar Kuala Lumpur on the 15th of April 2021 showcases MyCEB’s strategic marketing plan for Malaysia’s business events (BE) industry that is anchored upon three main pillars namely optimisation, foresight and competitiveness.
The Strategic Marketing Plan (SMP) evaluates critically past strengths and weaknesses by carefully processing internal data in order to formulate future strategies and action plans while embracing sustainable marketing approach driven by continuous process of adapting digitalisation and innovation.
YB Dato’ Sri Hajah Nancy Shukri, the Minister of Tourism, Arts and Culture (MOTAC) Malaysia said “It is important that we embrace the role as a driver of change. MyCEB as an agency under the purview of MOTAC has done a tremendous job by being proactive in addressing concerns when they arise and remain conscious of the needs and expectations of the industry. The majority of the strategy will be driven by the industry players; however, there is a clear role for government in facilitating growth of Malaysia’s business and international sporting events industry.”
The Chief Executive Officer of MyCEB, Dato’ Sri Abdul Khani Daud shared on how the development of the SMP anchors the BE industry for the decade to come. Suffice to say, achieving global competitiveness over the next decade is a critical endeavour in achieving the national mission.
#MyCEB #MalaysiaBusinessEvents #StrategicMarketingPlan #MOTAC #MeetInMalaysia #ThePullmanBangsar
