There’s nothing like some friendly competition between brands. Of course, there’s an art to ensuring you’re not going overboard with the roasting, like how Farm Fresh made its “diss” towards Wall’s Magnum.
A Twitter user recently shared a photo with the simple caption, “Damn”. The picture was taken at the ice cream freezer section of a convenience store and depicts the promotional advertisements for the available ice cream brands. However, the Twitter post highlights the “competitive” advertising between local dairy brand Farm Fresh and prominent ice cream brand Wall’s Magnum.
As shown in the picture, Magnum ice cream positions itself as ‘the original” chocolate-covered ice cream, writing in its display sign, “Stick to the original. ‘Like a Magnum’ is not a Magnum”. However, adjacent to it was the advertisement for Farm Fresh’s Cream HAUZ ice cream, which wrote, “Like the original. Tapi harga berbaloi (but at a better value)”. While it wasn’t direct, it’s clear that Farm Fresh’s advertisement was a jab at its competitor.
Netizens have since reacted to the post, showing amusement at the local dairy brand’s “diss”. Some also quipped that it was smart marketing on Farm Fresh’s part since it can get people talking about the brand. Many also started taking sides, with the crowd seemingly equally split. While some supported Farm Fresh, noting that it’s a local brand, others said it can’t compete with Wall’s Magnum’s flavour.
Farm Fresh isn’t the only brand that dared to “diss” their competitors. In the comment sections, some pointed out how home improvement retailer Mr DIY poked fun at its competitors for raising prices. Some netizens also brought up Apple and Samsung’s infamous rivalry. Others mentioned local coffee chain ZUS Coffee, noting its many “genius” advertisements and billboards that reference other brands.
While we can continue to debate which ice cream is better, there’s no denying that Farm Fresh Cream HAUZ won on the “shading” side of the battle. What are your thoughts on this?
Source: Twitter
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