They’re singing your tune, gaming and streaming fans! Tune Talk has launched Games and Drama in the Tune Talk App, making them the first-ever in-app streaming and gaming features to be introduced by a telco in Malaysia. Seamlessly integrated into the Tune Talk app, this new entertainment hub allows users to watch dramas, play games, and earn rewards in one place, with no additional downloads or third-party logins required.
This launch marks more than just a feature update – it represents a bold business transformation that positions Tune Talk as a disruptive force in Malaysia’s RM42 billion telecommunications industry. As the only fully cloud-native telco in Southeast Asia, Tune Talk is redefining the way mobile networks operate, delivering services that are not only agile and scalable but also deeply tuned to how people live, work, and play.
According to the Digital 2025: Malaysia report by DataReportal, 97.7% of Malaysians are internet users, and there are over 43.3 million cellular mobile connections in the country – equivalent to 121% of the total population as of early 2025. The Malaysian telecom market itself is projected to grow from US$9.07 billion in 2024 to US$11.54 billion by 2030, driven by digital lifestyle demand, mobile-first behaviour, and low-latency entertainment consumption.
“This is just the beginning,” said Gurtaj Singh Padda, Co-founder, Executive Director and CEO of Tune Talk. “We’re not just enhancing connectivity – we’re reimagining what users can do with it. With the launch of Games and Drama in the Tune Talk App, we’re turning everyday digital engagement into a rich, rewarding experience. It also reflects our evolution into a truly fast, lean, cloud-native telco – an operating model built for the future.”
This rollout is made possible through a strategic collaboration with Jolibox, a leading cloud entertainment platform and Tune Talk’s main content partner for both Games and Drama in the Tune Talk App.
Jolibox’s expertise in embedded content streaming and gamification has enabled seamless, scalable delivery of entertainment within the app – strengthening Tune Talk’s commitment to frictionless digital experiences.
Telco Meets Entertainment
Available exclusively via the Tune Talk app, the Drama section features a curated library of streaming content, while the Games selection offers casual, instant-play games that require no downloads. Every interaction earns users Tune Points, which can be redeemed for content unlocks, ad-free streaming, or exclusive perks – placing real value at users’ fingertips, powered behind the scenes by Jolibox’s embedded entertainment infrastructure.
Shawn Lim, Head of Marketing at Tune Talk, added: “Today’s users want more than just data – they want effortless, meaningful engagement. With this all-in-one entertainment hub, we’ve made telco simpler, smarter, and a lot more fun. And this is just the beginning of what our cloud-native platform can deliver.”
By running fully in the cloud, Tune Talk eliminates legacy limitations and gains the ability to deploy new features rapidly, automate user personalisation via AI, and reduce operational costs – benefits that few traditional telcos can replicate. The company’s approach aligns closely with the goals of JENDELA and MyDIGITAL, Malaysia’s national initiatives aimed at driving infrastructure modernisation, rural inclusion, and economic digitisation.
“This launch is more than entertainment – it’s proof that a telco can lead in user experience, not just network coverage,” added Gurtaj. “And we’re proud to be setting a new benchmark not only for Malaysia but for the region.”
Jolibox – Powering The Entertainment Core
This game-changing in-app experience is made possible through a close partnership with Jolibox, a leading cloud entertainment platform that specialises in seamless content delivery and gamification. As Tune Talk’s main partner for both Games and Drama, Jolibox brings its technology and content expertise to power a truly integrated entertainment ecosystem.
“We are thrilled to collaborate with Tune Talk to bring this innovative experience to life,” said Jiayuan Mao, Director, Global Partnership at Jolibox. “At Jolibox, our mission is to redefine how people access and enjoy digital entertainment. By embedding our platform directly within the Tune Talk App, we’re breaking down barriers and making it easier than ever for Malaysians to watch, play, and be rewarded – all in one place.”
This initiative reflects Tune Talk’s long-term vision to become a lifestyle-first telco, leveraging cloud technology to deliver real value to modern users. Whether streaming or gaming, users can now unlock more by doing what they already love, all at their fingertips.
For more information, visit www.tunetalk.com/ or follow @TuneTalk on Facebook, Instagram, and X.
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