Get ready to be whisked away on a thrilling Italian adventure as PUMA, the powerhouse of sportswear, unveils the triumphant return of Palermo! This legendary shoe is more than footwear; it’s a symbol of the vibrant spirit of Italy’s coastal gem, Sicily. Picture yourself strolling along the sun-soaked streets of Palermo, with each step encapsulating the essence of this iconic city.
Originally gracing the 1980s football stadiums, the Palermo became an instant hit among the crowd, defining an era with its sleek silhouette and timeless gumsole. Now, it’s back with a bang, boasting playful hues and brighter colours that ignite the senses and transport you to a realm of excitement and joy.
But that’s not all! Prepare to be dazzled as K-pop sensation IVE joins the fray as PUMA’s APAC Ambassador, infusing the collection with their signature flair and energy. Embodying the effortless charm of Italian style, IVE brings together the rich heritage of football culture with a modern twist, showcasing a curated selection of jersey-inspired ensembles and vibrant hues that scream summertime fun.
And here’s the cherry on top: From 15th March, 2024, every purchase of Palermo footwear unlocks an exclusive PUMA Palermo scarf, adding a touch of elegance to your ensemble. Plus, dive deeper into the world of IVE with any purchase from the Palermo collection, snagging a coveted pack of six autographed photocards, a true collector’s dream!
So, gear up, embrace the spirit of la dolce vita, and let PUMA’s Palermo collection take you on a journey you’ll never forget!
The SS24 Palermo collection will be available for purchase at selected PUMA stores and online from 15th March, 2024.
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