PUMA is bringing the iconic world of “Squid Game“ to life with a limited-edition collection, just in time for the highly-anticipated second season of Netflix’s award-winning series.
The exclusive collaboration features apparel, footwear, and accessories, drawing inspiration from the unforgettable characters, moments, and uniform designs of “Squid Game.”
Reviving The Iconic T7 Tracksuit
At the heart of the collection is the remade T7 tracksuit, worn by the contestants in the new season. PUMA has reimagined its signature T7 Track Jacket and T7 Track Pants with a custom staircase-inspired pattern and hidden PUMA logos, paying homage to the teal-green uniforms worn in the deadly contest. The velour fabric is complemented by cobranded chest labels and custom hangtags, creating a standout look for fans of the show.
Footwear: Easy Rider & Suede Sneakers
The collection also features two iconic PUMA sneakers: the Easy Rider and the Suede. The Easy Rider takes inspiration from one of the show’s most viral moments, the “Red Light, Green Light“ game. When scratched, the green panels reveal red beneath, while a holographic heel displays the transition from red to green. The Suede sneaker draws inspiration from the eerie stair room in Squid Game, with bright colour accents and zig-zag overlays that reflect the sinister atmosphere of the show.
Apparel & Accessories
Fans can also explore a range of Squid Game-inspired apparel, including graphic hoodies with distressed finishes, T-shirts that reference key moments from both seasons, and accessories like a matching backpack and cap featuring a depiction of Young-hee, the haunting doll from the show.
Take On The Dalgona Challenge At Sunway Pyramid
From 19th to 29th December 2024, experience the “Squid Game“ universe at the PUMA x Squid Game activation at Sunway Pyramid, LG2, Orange Wing. Test your skills in the Dalgona Game with friends and family and win an exclusive Young-hee Doll keychain – an essential collectible for any Squid Game fan. Be sure to also check out the collection and strike a pose at the themed photo zones for a chance to capture the moment.
Customers who purchase any footwear from the PUMA x Squid Game collection at selected PUMA stores will receive a complimentary Young-hee Doll keychain, available exclusively while stocks last. Don’t miss out on this unique opportunity to own a piece of the Squid Game phenomenon!
The PUMA x Netflix Squid Game collection is available coinciding with the launch of Squid Game Season Two on 12th December 2024. Prices range from RM189 – RM549 at PUMA.com and selected PUMA retail stores.
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