What, then, is black? A hue that defies categorisation, embraces the essence of all things unseen, inscribes secrets and mysteries, one may ask?
In fashion, black invites creation, the contrast that defines form and space and is a timeless inspiration to designers seeking to evoke ambiguity and emotion. This versatile hue allows seamless transitions from the understated to the bold, the embodiment of depth, elegance, and endless possibility.
In the world of horology, the phenomenon of black watches started in the 1970s, and has since surged in the 21st century, showing an added preference to classical stainless-steel designs. This preferred choice was further fueled by advancements in technology, notably physical vapour deposition (PVD) and Diamond-Like Carbon (DLC) coating. While PVD and DLC coatings offer sleek black finishes, they are susceptible to revealing scratches. Alternatively, black ceramic provides a durable black colour throughout but can be difficult to work with and costly to refurbish.
According to Michael Friedman, a renowned watch historian, black is the next chapter, the latest addition to the watch design portfolio as black transcends the codes of watch categories – it’s as much a dress watch, as it is a minimalist, military one. There’s always an intrigue to it, parallels of the use of black in cars or fashion, highlighting its timeless appeal and versatility.
The Bell & Ross BR05 Black Ceramic
For the first time, Bell & Ross has used technical ceramic material in its urban line along with its favourite colour, black. Ceramic now adorns three striking BR05 models, a treasured collection from Bell & Ross. With impressive technical properties such as complete resistance to scratches, ceramic has become a key material in watchmaking. Paired with the intensity of black, the material becomes a direct reference to aircraft cockpits with their on-board instruments, central to Bell & Ross’s DNA and design.
The new black ceramic pieces from Bell & Ross have three distinct models: two that become a part of the brand’s permanent collections, and the third piece being a limited edition of 500 pieces.
#BlackisTheNewBlack #Black50 Campaigns
Black has always been the emblematic colour of Bell & Ross. An ode to BLACK, to time and to fashion – Bell & Ross celebrates the new release of its BROS Black Ceramic in a campaign, titled BLACK 50. BLACK 50 is a campaign featuring a global community of diverse people coming together to redefine the very essence of wearing black watches. Against a backdrop of boundless creativity, individuals from all walks of life unite to reimagine the symbolism of black, infusing it with personal meaning and style. This goes beyond mere timekeeping; it embodies an artistic journey, where the BROS Black Ceramic emerges as a symbol of strength, refinement, and the eternal fascination with the colour black. #BlackisTheNewBlack indeed.
In quintessentially Bell & Ross style, BLACK 50 was born to amplify the lifestyle of wearing black watches, making it cool again and #BlackisTheNewBlack encapsulates a powerful, artistic vision of global unity where the colour black transcends its traditional associations of darkness and mystery to symbolise strength, elegance, and solidarity.
In this vibrant, interconnected community, black becomes a canvas that absorbs and reflects the rich diversity of cultures, ideas, experiences, and expressions. BLACK 50 emerges as a celebration of inclusivity and resilience during challenging times, where every shade of black represents the myriad of society and experiences that come together to form a dynamic collective. Through the art of time, music, and fashion, #BlackisTheNewBlack goes beyond boundaries, shaping a shared identity that is both profound and progressive, illuminating the beauty of unity in our diverse universe that is undergoing economic downturn.
Embodying this spirit of resilience, the New BROS BLACK Ceramic watch stands as a symbol of strength, modern innovation, seamlessly blending with the narrative of cool and unity that #BlackisTheNewBlack represents. Against the backdrop of an unpredictable universe, Bell & Ross extends a captivating invitation to you i.e. to embark on a journey of self-expression and discovery. In this cosmic narrative, remember; You are worth it!
Hit up Bell & Ross’s official website for more.
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