Any online business owner would agree that the a strong internet presence plays an important role in attracting the visitors and keeping them interested. However the amount of its importance is not known to many. You will be amazed to know that the right kind of web design can help you with at least 30% more business and leads as compared to an average web design. Since a website is made of several dynamic elements, you need to understand the impact of each on your web design and your visitors in order to understand the importance of the role web design in enhancing your business growth.
Colors & Symmetry : The kind of colors you use and the kind of shapes you have on your website create the first impression of your website to a viewer. You can get tons of visits to your site but dull colors and bad symmetry can nullify all efforts you put in optimizing your site and driving visitors to it.
Logos & Brands : You want visitors to remember you easily and the logos or branding material can make a huge impact. But the way to present them to the visitor is an art, you can not have anything placed anywhere. Only professional web design companies look through user preferences and can help you determine the position of each element on your website.
Call for action : Once a visitor comes to your site, there is a point where his / her interest peaks and this is the time the call for action button or banner should appear. Now, a lot of online business owners have website that fail in this aspect and because they lose out on nearly 20% of prospective leads. You need to know where to place the call for action buttons or contact details so that you do not lose out on opportunities.
Content & Images : Most users browse the web day in day out, they have specific ideas about how content and images should be placed on a website, in case you website is not meeting to their standards, they will choose to go away. The content and images also form an important part of your web design.
Finally, a good web design is about getting all of the elements together in a way that it looks attractive and also serves the business purposes. Your website should be easy to surf with clear headers and title so that the user can be hooked on and you can generate great business online with a good web presence.
