The roar of Malaysian Red Devils is about to echo across the nation, as Tiger® Beer brings Manchester United closer to its biggest fans in Asia. Kuala Lumpur plays host to THE TRAFFORD DEN — the first-ever Tiger® Beer x Manchester United Pop-Up Bar. This is where football passion meets street energy, and supporters gather not just to watch, but to truly feel the game together.
The Trafford Den
From 24 – 28 May 2025, The Trafford Den (No. 19, Jalan Doraisamy, Kuala Lumpur) transforms into the ultimate fan zone. For those who’ve longed for something more than match screenings — this one’s for you.
Step Into the Spirit of Old Trafford
From 24 – 26 May, walk into The Trafford Den and you’ll walk into the soul of Manchester United. A pop-up bar infused with club heritage, Tiger® Beer, and non-stop fan spirit. Early birds who register before 24 May get their first Tiger® on the house — while stocks last!
Claim Glory, Meet Legends
Buy buckets of Tiger® Beer at the Den and you could unlock passes to meet Nani and select Manchester United players on 27 May. It’s not just a meet-and-greet — it’s a football dream come true. Say hi, snap photos, and bring memorabilia for signing. This is your moment, make it legendary.
A Tribute Sent to Old Trafford
Fans will get to sign a giant Tiger® Beer x Manchester United banner — a bold symbol of Malaysian support that will make its way to Old Trafford. Because real fandom leaves a mark.
A Day of Glory – Live Screening
On 25 May, as United face Aston Villa, The Trafford Den turns into a roaring pit of Red Devils. Watch the match live with fellow fans, surrounded by the roar, the rituals, and the refreshing boldness of Tiger® Beer.
The Final Thrill – Meet Wes Brown
On 28 May, the first 50 fans to arrive will earn an exclusive audience with club legend Wes Brown. Hear the stories, take the photos, get those signatures — it’s a once-in-a-lifetime football moment.
Bridging the Distance, Strengthening the Bond
Julie Kuan, Marketing Manager of Tiger® Beer Malaysia, shares: “Football isn’t just a sport — it’s a bond that crosses borders. Manchester United has toured Asia, but we wanted to go deeper. Through this collaboration, we’re creating a real space for fans to feel seen, connected, and celebrated. The Theatre of Dreams? It’s in Manchester — but for one week, it’s also right here in Kuala Lumpur.”
This May, Tiger® Beer helps fans connect, Manchester United shows its love back, and everyone gets to raise their glass to the beautiful game. This is the holy trinity of football fandom — and you’re invited to be part of it.
📍 The Trafford Den Opening Hours:
Location: No. 19, Jalan Doraisamy, Kuala Lumpur
- 24 May (Sat): 12 Noon – 11PM
- 25 May (Sun): 12 Noon – 1AM (Live screening: Man United vs Aston Villa)
- 26 May (Mon): 12 Noon – 11PM
- 27 May (Tue): 6PM – 11PM (Early session for contest winners only)
- 28 May (Wed): 12 Noon – 11PM (First 50 fans meet Wes Brown!)
Follow @tigerbeermy and @manchesterunited on Instagram, and stay tuned on Facebook for all the updates.
Reminder: Tiger® Beer and related events are strictly for non-Muslims aged 21 and above. Always #DrinkResponsibly.
