It's not enough to just have a website to be successful in your online business. What you need is a website designed at its best, optimized for visitors and search engines. When you achieve this balance, you have a much bigger shot at earning big from your online business.
Here are some ways to design your website in such a way that it is optimized:
1.) You can employ all techniques and methods you know, but they don't mean anything if they are not backed up with quality content. Interesting facts are what makes a website stand out, so you should take time to write engaging copies to be posted on it.
2.) Search engine optimization, or SEO, is your friend. Use SEO techniques to make your website land good rankings in search results. One such technique is using keywords in your content at a keyword density of 3% to 5%.
3.) Design a way to get the email addresses of your website's visitors so you can build a mailing list. You can do this by offering incentives, bonuses, subscriptions to newsletters and e-zines, and special offers that are only made available to those willing to sign up with their email addresses.
4.) Provide a site map on your website with all the pages linked back to it. It makes navigation for visitors much easier and faster. It also increases its chances to be ranked high by search engines because crawlers (search engine algorithms that determine a website's value) favor designs that offer simple two-step navigation.
5.) Make sure your website is appealing to the senses. A simple design with light colors works best for a professional look. Although flashy colors may work in some instances, it's still best to go for a muted and understated appeal if you're not sure what design you must go for. Dark text on light background is a good choice if you want to increase readability.
