The perfect marketing video really depends on what type of company you are actually running and what type of product or service you need to promote. However, there are some characteristics that need to be found in all marketing videos in order to make a good impact on the viewers.
The first one is the length of the video. Now, there is no rule about this, but most people that are skilled in creating marketing videos say that the length should not be larger than 2 minutes. You need to be able to present the video even in a short presentation and still make sure that you have time to play it all.
The second vital characteristic is being open and very clear about the main idea. The people that see your 2 minute marketing video need to get everything from it from the first view in order for the video to be successful. It is not a psychological thriller that you need to watch several times in order to get the idea. It is a very short marketing video that needs to transmit a very clear message about a very clear product or service.
The final characteristic that you need to worry about is the language in which the video is made. You should have two versions available at all times, especially if the product is aimed at a larger crowd. You need the English version, of course, and the version made in your native language. Many marketing managers overlook this aspect and usually, they end up wasting their time with making a video in the wrong language.
