Issues in the Current MUSIC Industry Landscape
The music industry is a highly competitive market and it is extremely hard for an artist to break into. In the current market, talent alone is not enough to guarantee the backing of a label. There are many artists across the globe who have faded away from the pages of history simply because they did not have the right exposure, lacked the reach, or did not get the necessary mentorship and guidance. There are talent shows that provide a platform for artists to showcase their talent, but the audience engagement is focused only at a local level and it is very difficult for the general public to verify or even see the process being used to select winners.
Music World Cup® is working on building a truly global music competition, where over 200 countries can participate on a complete transmedia platform, starting online and culminating into one of the biggest live music competitions the world has ever seen. As a monetized content distribution and talent scouting network, Music World Cup® has created a purpose-built online video platform for engaging consumers, entertaining supporters, driving traffic and activating sales. The contest-based marketing platform will combine the powers of user-generated content, supporter participation and social media to drive high- impact, branded entertainment experiences.
The Music World Cup® platform allows artists from any walk of life and from any corner of the world to showcase their musical talent and compete for the ultimate prize on a global stage. The competition is built for all artists & all genres & the winners are decided by their supporters, mentors & live audience.
Through the application of cutting-edge blockchain technology, and the introduction of a cryptograhically encrypted token settlement system, Music World Cup® allows artists to manage ownership of their content and earn in Music World Cup tokens (MWC) through encoded smart contract operations. Additionally, supporters will be able to engage on the platform and participate in promoting talent across the social media ecosystem.
