All businesses, whether big or small, carry their own individual character and vision. It is this that differentiates the business uniquely from the rest, as with individuals. But how do we identify the business and recognize one from the other. All this boils down to the very name the business carries. Hence, choosing a good name for the business is vital.
A name is the first and most perfect branding statement. Ideally, the name of a business should sum up what exactly it stands for. It is what the customers see and feel, albeit virtually. Thus, as the first touch point, a name helps to build an instant rapport with the customer and this is exactly what a profitable business is all about! However, this process is not exactly easy.
While choosing a name, it is also important to think of the brand continuity and voice. It is really bad if you have a good business name, but are unable to get the appropriate domain name for a web address. This discontinuity will not go unnoticed by users. Choosing a name is also about assuring prospective customers of your commitment and value. Hence, brand continuity is vital.
All done, how to choose a name? Choose a complicated name and it does not register in the minds of people easily. Choose a very plain name and you do not stand out from the crowd. This is where creative ideas come in and online name generators also play a good role in this regard.
Online name generators are algorithm based programs that suggest useful names based on the parameters set. The main advantage with them is the fact that they can easily crunch names and numbers in various languages and yet fulfill your requirements.
Other factors to consider when hunting for a name include the long-term vision and ideas. In some cases, it is best to choose a generic, rather than a specific name. At other times, it makes more sense to choose a name based on a term that is easily recognized within the industry. A name may also run into legal problems, if used previously and this aspect will also need to be considered before finalizing things. It will be a blunder if the business starts with a certain name and it is changed mid-way simply because of legal problems or other issues. In such cases, more time will be spent on changing the name and fire-fighting, rather than in solving existing problems or in maintaining product quality.
Ultimately, a business name in essence boils down to the value proposition and the pride the owners have in the business. Do take due caution at all times to avoid expensive lapses later on!
