YSL Beauty Launch, adidas Flagship Store Opening & More: Dope Events We Hit Up This Week!

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Another week, another whirlwind of totally EXTRA events! We were here, there and everywhere!

We were on the scene and vibing like a boss! Just check out our social diary for this past week (don’t be jelly!):

YSL Beauty The Inks Launch Party

It’s sleek, it’s sexy, it’s the hot item on everyone’s lips – literally! YSL Beauty recently celebrated the launch of The Inks Vinyl Cream and Blur Lip Stains at The Exchange TRX with an impressive pop-up, followed by a fun after-party at Lane23 – and we were on hand to witness the fun!

The Inks Vinyl Cream and Blur Lip Stains come in soft matte blur and high-shine vinyl cream; available in 10 thrilling shades, including 10 nudes. The range lets you play with a high-impact mirror-shine look or the cloud-soft, on-trend blurred lip.

To quote a fan: “the colour payoff is fantastic – rich and vibrant without being overwhelming. It leaves a nice subtle but noticeable stain that lasts through the day. I love that it’s not sticky at all, which makes it comfortable to wear throughout the day.” Watch what went down at the launch!

Watch Hype’s Exclusive Reel:

Pandora’s Valentine’s Engraving Party

For Valentine’s Day, Pandora is celebrating all types of love with iconic pieces and brand new designs that are meant to connect hearts, spark joy and transform lives. Featuring heart motifs, radiant gemstones and intricate designs, discover which collection speaks to you and reflects your love story.

A universal and timeless emblem of love, the Rose in Bloom Oversized Charm returns this Valentine’s with a diamond-point technique that creates a textured surface counterbalanced with the polished edges of each petal. New additions for this season include the Pandora Timeless Sparkling Hearts Open Hoop Earrings and the Pandora Timeless Pave Cuban Chain Necklace. Take a gander at what happened at the event:

Watch Hype’s Exclusive Reel:

adidas Originals Pop-Up Store Launch At The Gardens Mall

adidas Malaysia recently celebrated a new limited edition range of the adidas Originals x Dmeow collaboration at its new pop-up store in The Gardens Mall, with founders of Dmeow, Malaysian internet personalities Chai Chang Yong and Wong Shu Sen.

Located at Level 1 Lot F233 of The Gardens Mall, the pop-up saw Chang Yong and Shu Sen meeting and greeting consumers during the launch. Those who purchased an adidas Originals x Dmeow t-shirt and T-Toe or Lo Pro, received a complimentary Dmeow enamel pin, an adidas premium gift, and a pair of stylish organza shoelaces to complete the look.

Watch Hype’s Exclusive Reel:

Bulan Bintang’s 10th Anniversary

Bulan Bintang just threw an unforgettable fashion show for its 10th anniversary at KL Convention Center, lighting up the night with its “Sedekad Menyinar” theme. The collection featured over 70 vibrant hues of stylish Baju Melayu, coordinated outfits for women and children, and even size options of up to 8XL – because everyone deserves to shine. Plus, they’ve levelled up with lighter, cooler fabrics and fresh cuts like Slim Fit and Tailored Fit, making this a runway to remember.

The show wasn’t just about the clothes – celebrities like Datuk Rosyam Nor and Syafiq Kyle graced the runway, while Bulan Bintang also launched collaborations with big names like GB Gold and AirAsia, offering prizes worth RM10 million. The night also crowned the winner of “Bulan Bintang Next Top Model,” a refreshing competition for finalists aged 40 to 70. With a lineup of A-list models and performances by Datuk Jamal Abdillah and Bunkface, this wasn’t just a fashion show – it was a full-blown spectacle.

Watch Hype’s Exclusive Reel:

adidas Flagship Store Grand Opening at Suria KLCC

We were all hyped up for the grand opening of adidas Malaysia’s newest flagship store at Suria KLCC. The launch represented a bold step in redefining the retail experience for sport and lifestyle enthusiasts in KL.

The iconic new store embodies adidas‘s heritage of innovation, style, and community, and will feature exclusive collections, cutting-edge design, and a touch of local artistry. In collaboration with celebrated Malaysian graffiti artist Kenji Chai, the store also unveiled a unique creative showcase highlighting the spirit of connection and creativity.

Watch Hype’s Exclusive Reel:

 

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