We are truly fortunate to have the technology that we do today to develop Branding Strategies for our small businesses by utilizing free social media sites like Facebook, Twitter and YouTube. These free sites allow us to meet new people 24 hours a day, 7 days a week from all over the world.
Businesses of all sizes have utilized these sites to grow a network of followers. Even independent music artists have figured out a way to market their music on the internet without the help of major record labels, simply by branding themselves.
But many are using 2 simple yet effective branding strategies to help them with their branding efforts:
1. CUSTOM BRANDED BLOGS – You need a home on the internet and the best way to do that is with a custom branded blog. Doing so allows you to express yourself to your target market, which you can not do with a standard free theme that you find on the internet. So, whether it be for personal or business purposes, having a custom designed blog to market yourself or your business can be extremely effective and can lead to some amazing results.
2. FACEBOOK FAN PAGES – Do not underestimate the power of Facebook Fan Pages. First of all, they are search engine friendly. Secondly, you can BRAND your fan pages to look like your custom branded blog. Doing so gives an impression that you are well established and professional and that you mean business. Facebook Fan Pages allows you to customize their pages using the FBML (Facebook Markup Language). But, unless you know how to use this, you will need to hire a designer / web developer to design a few pages for you. And what is really great is that you can even embed a video and a lead capture form so that you can generate targeted leads.
