Search Engine Optimization (SEO)
Why are keywords and phrases important to website optimization or optimization (American grammar) Keywords or phrases are what internet user's use when looking for a particular subject or website within a search engine. For example if someone types into the Google search 'Harry Potter books' the search engine will show sites that match that phrase. Optimized pages will be listed above none optimized.
What is meant by an optimized page?
An page that has been optimized has been structured to rank well for a particular search phrase. Optimization is achieved by inserting the phrase in certain areas of the HTML code and body text on a page. The optimization process we use analyzes of the front end (the areas seen by the Internet surfer) and the back end (hidden code)
What are meta tags?
Meta tags are groups of text that are not visible but are indexed by search engine spiders. These tags contain the title, description and list of relevant keywords. Once the search engines spider your site the information is used to give a site a position ar rank for a key phrase.
How can I get my site higher in a search engines?
Search engines rate the relevancy of a page by its content, links and tags. The mathematical algorithm used rates the relevancy of each page. When a search engine spider visits your site it looks at many aspects including page text, links and meta tags. Although the algorithm they use is a closely guarded secret, through analysis we can discover the key areas of the top 10 websites for a certain phrase, the information can then be applied to your site. Once the changes are applied you should gain a higher position in a chosen search engine.
Why should I invest in an Optimization report?
No one can guarantee top 10 positions, however there are companies who can help you get theirs, if you intend to carry out SEO DIY then it may be worth investing in a search engine optimization report, this will present the necessary information that should be applied to your site. If you do not optimize the content of your website with keywords in the right positions using the right density your site will not achieve its full potential. Examples of successful optimization using our reports can be seen by typing the following phrases into http://www.google.com – piling training or piling rigs for sale. You will notice that [http://www.piling-equipment-ltd.com] is within the first page for these phrases. The competition for these phrases in Google.com is 1,230,000. This position would not have been achieved without applying the information presented within optimization reports.
How to choose the right keywords?
Selection of the right key words / phrases is critical, you must use key phrases that your customer is likely to type into a search engine to find your site. They need to be relevant to your site and targeted, for example if your site is based upon 'carp fishing holidays' then that is the phrase we will run the report against. More people are using targeted sentences than ever before, some of this is due to the increasing amount of websites and competition for generic words or phrases. For example you are more likely to achieve a high position for 'carp fishing holidays' than you would for the keyword 'fishing' reason being, they are 135,000,000 to compete with – you only have 681,000 websites to compete against for 'carp fishing holidays' Consequently you have a great chance of getting on the first page for 'carp fishing holidays' for 'fishing'
Is the report a 'one off' or will I Need to invest in more?
A one of 'one off' report will assist you in achieving a high position, however in order to maintain that position or even improve upon it you should build a campaign. This is due to the changes in the way in which the search engines change their ranking programs.
What should I do once I have adjusted my website as recommended within the report?
Once you have optimized your pages, you should submit your site to the search engines, the length of time it takes to see the results may be as much as 12 weeks. You should register your site with a minimum of the top 10 search engines as these have 90% of traffic.
Why is my site high in one search engine but not another?
Search engines use different criteria to gauge the site position for a search phrase. The manner in which their algorithms work is a closely guarded secret and are constantly updating their rules.
This article covers the basics of SEO , if you intend to conduct more search engine optimization it is worth reading up on the subject.
