eCommerce is becoming bigger business all the time. And the software that runs these online stores is becoming more powerful. Magento is swiftly becoming a major player in growing the eCommerce sofwtare market.
Developed by Varien, it offers a free open source php-based platform for eCommerce websites. Since it uses the popular PHP and Mysql technologies, it should be looked at when researching potential software for an eCommerce website. Like most eCommerce software, Magento offers the usual features like shopping carts, product search, product categories and customer accounts. Magento covers all the required features that any good eCommerce application should have – and more!
But it also provides a number of innovative features including reports on abandoned customer shopping carts, support for multiple languages and procedures, and one-click system upgrades. With such a range of features, Magento is a great choice for anyone looking to create a profitable web-based store. Reliable and quickly customized, it's rapidly becoming one of the hottest eCommerce solutions on the market!
Recently Varien announced that they were releasing a new premium version, the Magento Enterprise Edition . The Enterprise Edition is a commercially licensed version of their software and is targeted towards enterprise-level eCommerce websites,. This new version also includes a indemnification and a warranty.
Like any eCommerce web applications, Magento needs a professional web host. It is not a trivial web application to install and configure properly. Choosing an experienced web host is essential to the success of a Magento-based online store. A list of approved hosting companies is on the Magento website. As with any web hosting decisions that your prospective web host will both support Magento as well as offer the other things that are critical to the success of any professional website – things like system stability are incredibly important no matter what software your site runs on!
So when you're looking for eCommerce software for an established website or a new project – Magento should definitely be on your list of applications to investigate!
