This is a continuation of our article "SEO :: Search Engine Optimization – Getting Started", and we are going to start where we left off so be sure to check out the first article for steps 1-5.
6. Content, Content, and did I mention Content – The single most important thing for your website to be seen in the search engines is the content on your page. You need to have you keyword search terms through the text on your website, so if you main search term is "Computer Store" you need to incorporate that term along with any other main search terms in you page. So many pages have great graphics but absolutely no content on the site. Fill you site with content, I try to get about 1000 words on an html page, and place my main keywords through the page. Try to have as many relative pages as possible. Remember the more relative content the better placement
7. Do Your Research – it is important that you research other websites that are in the field you are in, and that you look at what they are doing SEO wise so that you can get a feel of what you site is going to need. Many times you can find a lot of you keywords and keyword phrases on a competitor site that has had the search engine optimization. Do not copy their content, but you can use the same keywords. Once you see the competition then you need to see the amount of times the search terms are being used on the net. Use the yahoo tool I showed you in the first article for that. After this you can now see which keywords you want to use and which you want to trash. It pays to do the research so that you have relative SEO keywords and phrases that are going to bring traffic to your site.
8. Do NOT use other people's content (Duplicate Content) – Do not put other content from other sites copied on your site. This is call duplicate content and highly frowned on in the seo community. Also, do not use the same content on every page of your website. This is also considered duplicate content and can get you flagged unless you are doing GEO Targeting, which will only change the names on the cities and states.
9. DO NOT Hide content on your page – some black hat seo websites will take a keyword search term and on a white background write in white font the phrase 100 times, so that it will help them sore to the top of the search engine. If you get talked they will blacklist your site and once you are kicked off you can never get back on.
10. Add or Change Content – Do not just put a site up and never change any information for 5 years. You need to add and delete information on your site to keep the information current and up to date. Search engine optimization is about relative information on your site. Plus, the webcrawlers love new content. The more you add the more they crawl, and the more they crawl the better your site is going to do.
I hope this article has been helpful, and I will be adding more like, but with more detail to each point in the weeks to come. Good luck on your SEO, and we hope to see you at the top of the search engines.
Source by Chad Wiley
