Today we are going to cover a topic that is very very important to your business. It's called attraction marketing and personal branding. And probably 95% of people marketing online today have no idea what this is all about.
So what is attraction marketing?
Well, let's start with what attraction marketing is not. Attraction marketing is not going after your friends and relatives and contacts and twisting their arms and hounding them and calling them and chasing them down trying to sell them your product or service, and I bet you're relieved to hear that. It's actually the exact opposite or the reverse of that.
Attraction marketing is giving people value, giving people value upfront and giving it to them for no cost and giving it to them in advance. So depending on the niche that you're in and the type of people that are on your list and what their interest are, you can identify products or services or content that will be of a benefit and a value to them and then you simply offer it to them upfront and for no cost. It's really a very simple concept and the law of attraction at work.
So let's say we've built up our list, instead of sending emails out saying hey here is something really great that I hope it will be a benefit and a value to you. And you send it to them free no charge and something you really believe will help them in their life or business or online marketing, and if you do that consistently, overtime, the people on your list will begin to know you, they will become to see you as a trusted source, someone who gives them good content and they'll start to look forward to your emails because it will be like, wow, every time I get an email from this guy or gal, there's something valuable that I can learn and apply to my life and it's really beneficial and then after awhile they'll start to take notice and say hey what's this person offering because I like what she has to say and probably whatever business they're involved with is probably a good business or whatever their recommendations are.
You will grow that trust with your list by using this law of attraction. So that's what you want to create. And people are naturally going to be skeptical at first when they first get an email or go to your website. On the internet it's natural for people to be skeptical, so that's why using attraction marketing and not asking for something up front helps them to relax their defenses and know you're not going to always have your hand out. That your a person that truly wants to help them and that's the magic of using the law of attraction and attraction marketing in your business and when you combine the auto responder with attraction marketing you're going to make a ton of money. And when you combine that with personal branding …
What is personal branding?
Personal branding is just really branding yourself, putting yourself out there and letting people know who you truly are and you can do that with video and pictures and give them a glimpse into your life and see what kind of person you truly are and when you combine that with the attraction marketing and the auto responder you are going to make a great deal of money in this industry. So those are 2 excellent concepts that I really recommend and I hope that you can take advantage of it because your success in whatever you are doing on line will just soar.
