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What is e-Marketing?e-Marketing is still quite a controversial subject to talk about, since no one succeeded to unify the various…

Sales & MarketingThe article is about the adoption of sales & marketing strategy in Logistic industry of Pakistan. The…

What is "indirect" marketing? It is quite different than its opposite, "direct" marketing. Indirect marketing is indeed a more…

Why Use Life-Cycle Marketing?For many companies, the current recession has made one fact abundantly clear: Doing business the same…

Starbucks portrays itself as a high quality coffee for the high class and is priced slightly higher than the coffee of Caffe Nero.…

What if I told you there was a simple marketing strategy you could use to... Stop prospects from price shopping Convert more…

Market segmentation is widely defined as being a complex process consisting in two main phases:- identification of broad, large…

- Marketing dominance strategiesIn this category of strategies, you see the world and the market in terms of market share; you…

When marketing your brand, you may want to reduce your costs while getting the best results. This is important especially if your…

As a small business owner, you most likely spend quite a large amount of time trying to discern new ways to gain customers.…