There's a tremendous amount of distance between having a Brand Identity and being Recognizable to your reader, buyer, and consumer. Where do you stand in the gap of recognition strategies? When you start talking about Internet Marketing, visions of various characters come to life, most of them recognizable to the average Internet Junkie. But some of them offer more visibility than others. Why is that?
Internet Visibility
This alone can change your destiny. Once you're recognized on the Internet, Everyone begins to speak your name, call you by name in their messages, and you quote in stories. The best part is, your name becomes common place in various informative articles, and people begin to wonder who you are. If your name is visible online, you become Branded for your Identity. If you can search Google and your name comes up more than once, you're probably branded for some specific topic. Look at the keywords that surround your name? Are you visible?
Named Identity
Is your name dropped in public? When people get together for great marketing meetings and identify their top references, are you one of the names in their list? Once you've gained recognition on the Internet, you begin to be recognizable in other formats. If you're not the only person heard dropping your name in public, you may have reached that level where you are a named identity. This is big stuff. Monumental, in fact, by way of Brand Recognition. We all have a valuable view of ourselves, but when others appreciate us enough to mention our names in public, we become bigger. Our value increases. Are you a named identity?
Brand Portfolio
Is your brand big enough to have more than one identity? In the bigger scheme of life, if you have danced the floor more than once, you probably have stepped on more than a few toes. Do people remember you? Have you become an engaging topic of conversation? How many people recognize your identity when your name is dropped in public? Do they grin in anticipation or wince in trepidation that your name may be detrimental to their contact.
Are you ready to go the distance, run the miles, and BE RECOGNIZED?
