Branding by Association – 5 Article Marketing Tactics For Building Your Brand by Association
Building a brand that is recognizable, respected and memorable is a necessity for every business – whether a soloprenuer or a Fortune 50 giant.
There are as many ways to build a brand as there are brands. However, branding by association is one of the easiest strategies that an entrepreneur can quickly implement.
And, there are many branding by association strategies that can be used including article marketing. If you are using article writing as a marketing component for your business, why not incorporated branding by association strategies into your article marketing campaigns?
Here are five simple branding by association tactics that you can incorporated into your article marketing campaigns:
- Product reviews and recommendations – readers often rel on articles for information regarding buying choices. If you can provide an objective review of a product including the good and the bad, readers will find that helpful and will associate you with the recommended product.
- Quotes by experts – most publishers will allow short quotes by experts if the quote enhances the article and is properly credited. Make sure you have the right to quote the expert before submitting the article for publication.
- Acknowledge expertise – give credit for information you; earned from third party business owners or experts.
- Interview an expert – write an article based on an interview you conduct with an expert who you respect and with which you wish to be aligned.
- Resource box – include your redirected link to an affiliate product developed by an expert with what you wish to be associated. When your reader clicks through your link, they will make a mental connection between you and the product.
Before you use these strategies, you must check with your publisher for guidelines regarding quotes, product reviews, interviews of other experts and interviews. Guidelines will vary between ezine directories, syndication services, newspapers and trade publications.
