Branding is everywhere – on every corner of the street, in every room of our homes. This is because branding works and makes a difference. The misconception on branding is that it's all about logos. This is a large component of branding, but there is much more to it than that and businesses use it in all its guises. In today's technological world, branding can be so much more than a name. Social media has blown the doors open on the possibilities of global branding and there has never been more exciting time to be in the industry.
There are always core elements to consider when branding for your business though. The first side is visual and includes the name and colors associated with your business. Selecting a name for your business is one of the largest first steps you have to construct a brand. The color scheme usually directly follows this process and begins the journey in earnest.
Things to consider are if you want the name to clearly show what industry you're in and what you do, or if you want to keep the name ambiguous. Colors can be an important attribute, so look into what works best and what emotional responses they create.
Logos and taglines are a key part of the visual response a business gives off to its customers. Again, color scheme is critical and also not to go for a design that is overly fussy or unclear. Try and stick to something concise. There are a huge amount of great examples of logos and taglines on the internet, so go and look for inspiration from those success stories.
Even the type of font you use can have an effect to your branding. A font can say a lot about your business, helping to cement an identity and a personality. You must make sure that your brand as a package hits a consistent tone. The key is consistency and making your mass market aware of who you are and what you are. For example, a bouncy castle business would not want a branding that a high-end restaurant would have, and vice-versa. Both may be professional and brilliantly executed, but the identities would not fit.
Branding can include such experimental elements as smell and sound as well. The most creative and intuitive businesses really do try to come up with groundbreaking methods to get ahead of the competition and wow the audience.
