For many who are new to ecommerce, driving traffic to your web store is one of the most important keys to your online success. To take some of the uncertainty out of ecommerce marketing, we would like to share 4 effective ways to promote your ecommerce store.
Before beginning any marketing campaign it is important to know that you should have a conversion tracking system in place to track where your sales and newsletter signups are coming from.
Step 1. PPC Advertising
This is the best form of advertising to get targeted traffic to your website. It will definitely increase your online presence. When done correctly it can be very profitable. In addition, it's vitally important that you are tracking the results of your Pay Per Click advertising campaigns to ensure you are getting the best return on your investment (ROI).
Step 2. E-mail Marketing
This is perhaps one of the most powerful marketing tools available to you. It's also one of the most inexpensive tools that you can use to generate attention to the products you are offering. One of the best features about email marketing is that with a conversion tracker you can easily track the click-through and conversion rates of your web store.
Step 3. Social Media Marketing
Social Media marketing is a simple and powerful advertising strategy that generates exposure and traffic to your ecommerce site. This is another inexpensive promotional tool that will send you massive amounts of traffic.
Step 4. Posting to Forums
Posting to forums and message boards can be really good for getting targeted traffic to your capture pages. Plus it's a great way to generate more backlinks.
Obviously there are other ways of increase exposure and traffic to your web store. It is highly recommended that you combine an assortment of free and paid traffic sources in order to maximize your results.
Lastly, make absolutely sure that you have a conversion tracking tool in place to measure your all marketing results.
