I highly recommend reading up on ecommerce promotion strategies to get a real grip on how to advertise to online consumers. There are five basic steps you can put into motion if you want to build your business on the internet.
The newest type of advertising, attraction marketing, is a way to build a following on your social networking sites (Facebook, MySpace, Twitter) by becoming an expert in your own product niche. Your followers, who have bought into your plan, spread the word, as well as sales, when they point to you as the leader in this field. Using the social networking sites is a powerful way to build an in house buyers list, not to speak of the followers of your signature style of selling.
The second step would be, if you have the ability to write articles, a process called article marketing that allows you to send your copy to free article directories that will be picked up by website owners who need content. They are allowed by the directories to grab your articles for their sites as long as they keep your links in the articles. Thus creating another free advertising medium for your products or services.
Step three would involve pay per click (PPC) marketing campaigns that allows you to run ad campaigns on Yahoo Marketing, Google, or MSN. You actually pay out of your bank account when prospects click on your ads on their sites. You can run test ad campaigns for a week or so to see how many conversions you will get with these particular type of short box ads.
Step four takes you into the realm of Email marketing to your own buyers list that you have built or possibly a purchased list fresh with new prospects. In this particular scenario you can blast your sales letter ad out every few days to your list, thus creating exposure, and possibly new conversions. The idea here is to get your ads in front of fresh eyes at least seven times a month in order for a possible prospect to buy into what you are selling.
For those with deep pockets in step five we have CPA (Cost Per Action) advertising list that amounts to a scheme that allows you to only pay when an action is taken, such as a purchase. In this marketing scheme the advertiser determines which action is taken. This is the most expensive but also the most effective.
Using all five types of online marketing will help you get your online business up and running in no time at all. You just have to keep on top of what the latest and greatest means of attracting prospects are and will be in the future of Cyberspace.
Source by Fabian Tan
