Hang on to your footwear collection, sneakerheads, because FILA has launched the latest Echappe VC V2 Collection, where balletcore elegance meets gorpcore edge.
This bold yet graceful collection blends the delicate poise of ballet with a rugged and contemporary attitude, defining a new era of modern femininity that honours women who embrace both softness and strength.
Reflecting the campaign’s tagline, “Grace with Attitude,” the Echappe VC V2 makes a bold statement with its sleek Velcro strap, eye-catching outsole and breathable Ortholite insole for all-day freshness, support, and effortless style.
Crafted for versatility, it comes in three timeless colourways — Grey, Black and Beige offering effortless styling for every movement or occasion.
Taking centre stage at the collection’s recent launch was Malaysian celebrity Mimi Lana, the face of the campaign, who brings the collection’s message to life.
“To me, true style is about showing up fully as yourself, with quiet confidence and a sense of purpose. The Echappe VC V2 isn’t just about how it looks, but how it makes you feel. It gives me the freedom to move, to express and to own my space. It celebrates the kind of femininity I believe in – strong, graceful and beautifully real. That’s the kind of energy I hope every woman feels when she puts these on,” said the campaign ambassador.
At the heart of the campaign lies the music box, a symbolic stage where elegance meets strength, capturing the spirit of modern femininity.
This duality is reflected in the collection’s balletcore-meets-gorpcore aesthetic, blending the fluid grace of ballet with the bold attitude of contemporary fashion.
“The launch of FILA Echappe VC V2 marks the third evolution of our best-selling Echappe series, building on the massive success of the Echappe collection last year.
“It reflects FILA’s commitment to empowering individuality through versatile, fashion-forward designs that move with today’s generation,” said Jimmy Jin Bohyun, Chief Executive Officer of Misto Malaysia Sdn. Bhd.
The official launch event was a stylish celebration of creativity and self-expression, featuring a rotating music box photobooth, custom accessories workshops and a whimsical gelato station inspired by the collection’s colour palette.
Adding an exclusive touch to the chic affair, the first 100 guests received exclusive FILA goodie bags to elevate the experience with a sense of premium flair.
Also present at the launch event were style icons Arina Nasirudin, Suzanne Lay, Belle Lim and Nana Bebu, who took part in a special sharing session to offer their personal thoughts and first impressions of the new FILA Echappe VC V2.
The new FILA Echappe VC V2 collection is now available at official FILA stores in Sunway Pyramid, Pavilion KL, IOI City Mall, Pavilion Damansara Heights and FILA online.
Follow FILA for more updates at @filasoutheastasia and @fila.malaysia. Join the conversation and share your favourite looks featuring the Echappe VC V2 using the hashtag #FILA #FILAMY #FILASEA #EchappeVCV2.
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