How to market your brand to be even more outstanding? Appoint K-pop stars, of course! The hot trend of appointing our beloved K-pop idols to be the face of brands has worked in high regard, such as BLACKPINK’s Jennie (김제니) for Chanel and TWICE’s Sana (사나) for Graff.
Now, we’ll dive into the news of recent idols who were appointed as brand ambassadors. From Lisa for popular audio company Bose to Kazuha for trending fitness attire brand Lululemon, here are 6 recent K-pop idols who are now the faces of these brands.
1. Benefit – TXT’s Yeonjun (연준)
Meet the new, fresh face of Benefit Cosmetics, TXT’s Yeonjun (연준)! Exuding summer crush vibes in the announcement made on 7th May, the 25-year-old idol poses with the brand’s signature “Benetint” in new concept photos. To celebrate the launch, Benefit is also offering fans a set of four ID-style photos with any purchase of the eight “Benetint” shades.
2. Damiani – Stray Kids’ I.N
Italian luxury jewellery brand, Damiani, named Stray Kidz I.N as their newest face on 8th May 2025. They announced the official collaboration via social media with the caption, “We are thrilled to embark on this journey together with such a talented artist: we love his distinctive style and captivating aura. This ambassadorship marks an exciting and dynamic chapter for the Maison Damiani”. Along with the statement, Damiani also released concept photos of the idol adorned with their signature classic pieces in rose gold and silver as he’s dressed effortlessly in casual clothing.
3. BOSE – BLACKPINK’s LISA (리사)
Audio company BOSE has officially partnered with BLACKPINK’s LISA (리사) for a star-worthy collab featuring their Ultra Open Earbuds. The BOSE x LISA partnership not only marks the company’s growing presence in the pop culture space but also officially showcases LISA as their newest global ambassador. The collaboration launched on 12th May 2025, which features the BOSE Ultra Open Earbuds with an exclusive “Rockstar” LISA design that was featured in her recent released single “WHEN IM WITH YOU”.
4. Miu Miu – MEOVV’s Ella (엘라)
After stealing the spotlight at the Miu Miu AW25 show for Paris Fashion Week earlier in March, the Italian luxury brand has officially named MEOVV’s Ella (엘라), as their newest muse. Announced via Miu Miu’s social media on 30th April, the brand officially dropped the news with concept photos featuring the 16-year-old idol styled in blue and brown designs from the brand, marking Ella as Miu Miu’s youngest global ambassador.
5. Lululemon – LE SSERAFIM’s KAZUHA (카즈하)
Meet lululemon’s newest ambassador, LE SSERAFIM’s KAZUHA (카즈하)! Known for her magnetic stage presence, unwavering passion and skills as a ballerina, KAZUHA embodies everything lululemon stands for – living with intention, moving with purpose, and boldly expressing herself in every moment. “Through this partnership, I hope to inspire everyone to express themselves freely and feel alive in every movement, while finding joy in the process”, said the idol in an official statement.
6. BOSS – SEVENTEEN’s S.Coups (에스쿱스)
SEVENTEEN’s S.Coups has been named a new member of the BOSS family, joining the lineup featuring notable stars such as David Beckham, Lee Jong Suk, Naomi Campbell and Gisele Bündchen. In an official statement made by BOSS, they mentioned, “Known for his outstanding leadership and sophisticated style, S. Coups brings a bold presence both on and off the stage, setting the tone for a powerful synergy with Boss”. In line with the announcement, the 29-year-old idol also made his Met Gala debut dressed in a custom BOSS creation.
7. Prada – MEOVV’s Gawon (가원)
Announced on 17th April 2025, Prada announces that their newest ambassador is none other than MEOVV’s Gawon (가원). Similar to Ella, Gawon is also Prada’s youngest global ambassador, ready to make headlines and statements with the brand. Her relationship with Prada started at the brand’s Fall/Winter 2025 Collection Show in Milan back in February. The 20-year-old idol remarks after the posting that she has admired Prada’s vision and philosophy and is honoured to be part of the brand.
As the list grows from here on out, which idols are you excited to see as brand ambassadors in the near future?
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